Advertisers · Campaign settings
Creative requirements
Sizes, lengths and rules for images, videos and texts.
| Format | Media | Text limits |
|---|---|---|
| Media ad | MP4 720–2048 px, 6–15 s, ≤ 50 MB · image square 240–1024 px ≤ 1 MB · GIF square 240–600 px ≤ 2 MB · icon square 32–1024 px ≤ 500 KB | Title 3–30 · text 10–160 |
| Inline ad | Square icon 32–1024 px, ≤ 500 KB | Title 3–30 · text 10–50 |
| Channel post | PNG, JPG or WebP 200–1280 px, ≤ 5 MB | Title 3–56 · text 10–764 · brand 1–40 |
| Bot message | PNG, JPG or WebP 200–1280 px, ≤ 5 MB | Title 3–56 · text 10–764 · brand 1–40 |
INFO
Markdown markup is not supported in any field. For Network ads you type the button text yourself; for Native ads you pick it from a list: Go!, Open, Learn more, Join, Start, Play.
Not allowed
- Misleading claims, fake buttons or fake system messages.
- Adult content, illegal products, malware.
- Links that redirect to something different from the ad.
WARNING
Ads that break the rules are rejected. Repeated violations can block the account.
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