Advertisers · Campaign settings

Creative requirements

Sizes, lengths and rules for images, videos and texts.

FormatMediaText limits
Media adMP4 720–2048 px, 6–15 s, ≤ 50 MB · image square 240–1024 px ≤ 1 MB · GIF square 240–600 px ≤ 2 MB · icon square 32–1024 px ≤ 500 KBTitle 3–30 · text 10–160
Inline adSquare icon 32–1024 px, ≤ 500 KBTitle 3–30 · text 10–50
Channel postPNG, JPG or WebP 200–1280 px, ≤ 5 MBTitle 3–56 · text 10–764 · brand 1–40
Bot messagePNG, JPG or WebP 200–1280 px, ≤ 5 MBTitle 3–56 · text 10–764 · brand 1–40

INFO

Markdown markup is not supported in any field. For Network ads you type the button text yourself; for Native ads you pick it from a list: Go!, Open, Learn more, Join, Start, Play.

Not allowed

  • Misleading claims, fake buttons or fake system messages.
  • Adult content, illegal products, malware.
  • Links that redirect to something different from the ad.

WARNING

Ads that break the rules are rejected. Repeated violations can block the account.

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