CAC basics
CAC = total acquisition spend ÷ new customers. Compare it with customer lifetime value (LTV).
- Track spend per channel
- Measure conversions with UTM links
- Compare CAC vs LTV
- Cut channels that don't pay back
Customer acquisition
Test a new channel with a small budget, measure cost per customer, and scale only what works.
Mini App · Bot · Kanal
CAC = total acquisition spend ÷ new customers. Compare it with customer lifetime value (LTV).
Less crowded auctions can mean cheaper clicks for apps, SaaS, crypto and communities.
CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget.
Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.
Set a target CAC
Top up from $40 and launch a CPC test
Tag links with UTM parameters
Measure customers per country
Scale winners, pause losers
Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law, so approval is never guaranteed. Fake, VPN and bot traffic is detected: publishers are not paid for it and advertisers are not billed for it.
The average spend needed to win one new paying customer.
A common rule of thumb is that LTV should be well above CAC; the right ratio depends on your business.
You choose CPM or CPC bidding. CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget. There is no subscription or setup fee; real cost depends on country, format and competition.
Campaigns can target any of 213 countries and regions, plus language, device (iOS, Android, desktop) and optionally Telegram Premium users.
Top up your advertiser balance in crypto (USDT and other supported coins). Spend is deducted per impression or click and you can pause a campaign at any time.
No. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.
No. Adsun is an independent ad network for Telegram Mini Apps, bots and channels; the official platform is ads.telegram.org.