Customer acquisition

Lower Your Customer Acquisition Cost

Test a new channel with a small budget, measure cost per customer, and scale only what works.

Mini App · Bot · Kanal

15M+
Daily impressions
213
Countries & regions
0.70
CPM bids from (USDT)
0.02
CPC bids from (USDT)

CAC basics

CAC = total acquisition spend ÷ new customers. Compare it with customer lifetime value (LTV).

  • Track spend per channel
  • Measure conversions with UTM links
  • Compare CAC vs LTV
  • Cut channels that don't pay back

Telegram as an acquisition channel

Less crowded auctions can mean cheaper clicks for apps, SaaS, crypto and communities.

Pricing

CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget.

Rules

Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.

How it works

Start in 5 steps

  1. 1

    Set a target CAC

  2. 2

    Top up from $40 and launch a CPC test

  3. 3

    Tag links with UTM parameters

  4. 4

    Measure customers per country

  5. 5

    Scale winners, pause losers

Quality on both sides

Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law, so approval is never guaranteed. Fake, VPN and bot traffic is detected: publishers are not paid for it and advertisers are not billed for it.

Topics

Also covered on this page

  • customer acquisition
  • customer acquisition strategy
  • customer acquisition cost
  • how to calculate cac
  • reduce cac
  • user acquisition
  • acquire customers online
  • paid acquisition channels
  • startup customer acquisition
  • telegram customer acquisition
FAQ

Customer acquisition: frequently asked questions

What is customer acquisition cost?

The average spend needed to win one new paying customer.

What is a good CAC?

A common rule of thumb is that LTV should be well above CAC; the right ratio depends on your business.

How much does it cost to advertise on Adsun?

You choose CPM or CPC bidding. CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget. There is no subscription or setup fee; real cost depends on country, format and competition.

Which countries can I target?

Campaigns can target any of 213 countries and regions, plus language, device (iOS, Android, desktop) and optionally Telegram Premium users.

How do advertisers pay?

Top up your advertiser balance in crypto (USDT and other supported coins). Spend is deducted per impression or click and you can pause a campaign at any time.

Is every campaign approved?

No. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.

Is Adsun the official Telegram Ads platform?

No. Adsun is an independent ad network for Telegram Mini Apps, bots and channels; the official platform is ads.telegram.org.

Keep reading

Advertise and earn with Adsun

Want to try?

See real Adsun ads live in Telegram.