How to advertise on Telegram

Choose a destination and a measurable outcome

Decide whether the campaign should send people to a Telegram Mini App, bot, channel or website. Make sure the destination works before buying traffic: a visitor should find the promised product or action without an unexpected extra step.

Define the outcome you will measure at that destination, such as an app start, a completed signup or a purchase. Adsun campaign impressions and clicks are useful delivery measures, but neither proves that a visitor completed your business goal.

Pick the right buying route

Adsun Network offers Media and Inline campaign types. Native Ads offers channel posts and bot messages. Choose based on the placement, message and destination you need, rather than treating every Telegram ad as the same product.

Telegram’s official advertising platform is a separate service. An Adsun campaign does not imply that you are buying directly through Telegram Ads. Review the available inventory and settings in your selected Adsun campaign form.

Prepare the campaign before submitting

• Register with the advertiser account type and review your balance.
• Choose Network or Native Ads and the format offered by that campaign.
• Add a working destination, clear creative text and the required media or icon.
• Review available country, language, device or placement settings; these vary by format.
• Set the budget and pricing options displayed in the form, preview the creative, then submit.

Read the first results before scaling

Compare impressions, clicks and spend over the same date range. Check the destination’s own analytics alongside the campaign report. If clicks arrive but useful actions do not, investigate the promise, destination experience and audience fit before simply raising the budget.

Delivery depends on eligible inventory, campaign status, available balance and settings. No universal launch time, fixed reach or guaranteed conversion rate applies to every campaign.

Plan your next step

Read the Adsun advertiser overview, compare campaign metrics, or contact support to check the terms relevant to your campaign.

Frequently asked questions