AdsunWhich advertising platforms support casino affiliate marketing?
Which advertising platforms casino affiliates can use: iGaming performance networks, Telegram-native networks like Adsun, native networks, SEO and content, and what each requires from affiliates.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Casino affiliate marketing is supported mostly by iGaming-friendly performance networks (push, native, pop and display), by Telegram-native networks such as Adsun for Mini App, bot and channel traffic, by native ad networks with gambling verticals, and by owned channels — SEO sites, Telegram channels and email. Mainstream search and social usually require the brand’s own certification, so affiliates must check whether they may advertise on the brand’s behalf. Always get the operator’s written approval for the creatives, GEOs and channels you use.
Key takeaways
- Affiliates need the operator’s permission per channel and GEO.
- Performance and Telegram networks are the main paid options.
- Owned channels (SEO, Telegram) build long-term revenue.
- Judge paid traffic by commission earned vs spend.
Platforms affiliates use
- iGaming performance networks.
- Telegram via Adsun — Mini App, bot and channel placements.
- Native ad networks with gambling verticals.
- Own SEO review sites and Telegram channels.
- Email and community programs.
Affiliate economics
- Profit = commission earned − ad spend.
- Break-even CPA = average CPA or revenue-share payout per FTD.
- Bid CPC ≤ break-even CPA × FTD rate.
Adsun for affiliates
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Can affiliates bid on the casino brand name?
Only if the operator allows it; many programs forbid brand bidding.
Does Adsun accept affiliate campaigns?
Campaigns are reviewed case by case; share the operator’s approval, licence and target countries with @ADSunSupport before topping up.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.