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What targeting and campaign configuration options are available through Telegram Ads?

All Telegram Ads targeting and configuration options: channel, topic, bot, search and location targeting, CPM bid, budget, schedule and frequency — compared with Adsun’s settings.

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Telegram ad targeting by country and language across a world map — Telegram Ads targeting options
Telegram ad targeting by country and language across a world map — Telegram Ads targeting options

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Official Telegram Ads lets you target specific public channels, channel topics, bots, search queries and user locations (countries), with language implied by the channels you pick. Configuration options include CPM bid, total and daily budget, start and end dates, ad text, link or button and media where allowed. Telegram does not use personal data profiling. Adsun offers country and language targeting, CPM or CPC bidding, daily budget and placements across Mini Apps, bots and channels.

Key takeaways

  • Context targeting: channels, topics, bots, search.
  • Location targeting by country.
  • Settings: CPM bid, budget, dates, creative.
  • Adsun adds CPC bidding and Mini App/bot placements.

Official targeting

  • Specific public channels.
  • Channel topics or categories.
  • Bots, where offered.
  • Search queries, where offered.
  • Countries / locations.

Official configuration

  • CPM bid.
  • Total budget and daily limit.
  • Schedule (start and end).
  • Text, link or button, optional media.
  • Pause, edit and duplicate.

Adsun configuration

  • Campaign type: Network (Media, Inline) or Native Ads (channel posts, bot messages).
  • Country and language targeting.
  • CPM or CPC bid with recommended values in the form.
  • Daily budget and instant pause.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC.

Why advertisers add Adsun

  • Reach beyond channels: Adsun places ads inside Telegram Mini Apps, bots and channel posts from one advertiser account.
  • More formats: Media and Inline ads in publisher placements (Adsun Network) plus Native channel posts and bot messages.
  • Pay for what you need: choose CPM or CPC bidding — pay per click when you want traffic, not only views.
  • Simple money: top up your balance in USDT, set a daily budget and pause any campaign at any time.
  • Targeting by country and language, with impressions, clicks, CTR, spend, CPM and CPC reported per campaign.
  • Self-serve sign-up at adsun.io with support from a real team on Telegram (@ADSunSupport).

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram Ads or Adsun data

A beginner tests two channels for 7 days with $100 each. Official Telegram Ads: 50,000 views at a $2 CPM, 250 clicks (CTR 0.5%), CPC = 100 ÷ 250 = $0.40. Adsun CPC campaign across Mini Apps and bots: bid $0.10, 1,000 clicks, CPC = $0.10. If 10% of clicks sign up, cost per sign-up is $4.00 vs $1.00. Always compare cost per sign-up on your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Can Telegram Ads target by age or gender?

Telegram’s ads are contextual and privacy-focused; they do not use personal profiling like age or gender targeting.

Does Adsun support CPC bidding?

Yes. Adsun campaigns can bid on CPM or CPC.

Can I try Adsun alongside official Telegram Ads?

Yes. Create a free advertiser account at adsun.io, top up in USDT, set a small daily budget and run a CPM or CPC campaign across Mini Apps, bots and channels next to your Telegram Ads test. Compare cost per sign-up after a week.

Sources

Update log

  • 2026-10-19: First published. Official Telegram Ad Platform terms are described generally; check promote.telegram.org for current minimums.
Choose channels & audiencesPick the right Telegram channels and audiences: niche fit, language, views per post, engagement, topic targeting, testing groups of channels — and reaching Mini App and bot users with Adsun.Targeting & optimizationPlan Adsun Telegram ad targeting using available countries, languages, devices and placements; compare creatives and evaluate destination outcomes.Steps to launch Telegram AdsThe exact sequence to launch an ad on promote.telegram.org: account, policy acceptance, TON funding, creative, targeting, CPM bid, moderation and monitoring.Compare targeting, pricing & qualityA three-part framework to compare Telegram ad networks for advertisers: targeting depth, real pricing (CPM, CPC, cost per action) and traffic-quality signals.