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How much technical knowledge is needed to advertise on Telegram?

No coding is needed to advertise on Telegram. What you do need: a crypto wallet basics for TON, UTM links, a bot start parameter and simple metrics like CPM, CPC and CTR.

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Checklist, wallet and Telegram phone — technical knowledge needed to advertise on Telegram
Checklist, wallet and Telegram phone — technical knowledge needed to advertise on Telegram

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

You need very little technical knowledge to advertise on Telegram — no coding. You should be able to buy and send TON for official Telegram Ads, add UTM parameters or a bot start parameter to your link, and read CPM, CPC, CTR and cost per sign-up. Adsun needs even less: a USDT top-up and a campaign form; tracking works with standard UTM links.

Key takeaways

  • No code required for advertisers.
  • Basic crypto wallet skills help with TON funding.
  • UTM tags and bot start parameters enable measurement.
  • Adsun uses USDT and a guided form.

Skills you need

  • Using a TON wallet to fund official Telegram Ads.
  • Building a tracked link (UTM tags or a bot ?start= parameter).
  • Reading CPM, CPC, CTR and conversion rate.
  • Writing short, clear ad copy.

Skills you do not need

  • Programming or SDK integration (that is for publishers).
  • Pixels or server setups — Telegram ads do not use cookies like web ads.
  • Design software: a clear text message is enough to start.

Why advertisers add Adsun

  • Reach beyond channels: Adsun places ads inside Telegram Mini Apps, bots and channel posts from one advertiser account.
  • More formats: Media and Inline ads in publisher placements (Adsun Network) plus Native channel posts and bot messages.
  • Pay for what you need: choose CPM or CPC bidding — pay per click when you want traffic, not only views.
  • Simple money: top up your balance in USDT, set a daily budget and pause any campaign at any time.
  • Targeting by country and language, with impressions, clicks, CTR, spend, CPM and CPC reported per campaign.
  • Self-serve sign-up at adsun.io with support from a real team on Telegram (@ADSunSupport).

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram Ads or Adsun data

A beginner tests two channels for 7 days with $100 each. Official Telegram Ads: 50,000 views at a $2 CPM, 250 clicks (CTR 0.5%), CPC = 100 ÷ 250 = $0.40. Adsun CPC campaign across Mini Apps and bots: bid $0.10, 1,000 clicks, CPC = $0.10. If 10% of clicks sign up, cost per sign-up is $4.00 vs $1.00. Always compare cost per sign-up on your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Do I need to code to advertise on Telegram?

No. Coding is only needed by publishers integrating ads into Mini Apps or bots.

How do I track Telegram ad conversions?

Use UTM parameters for websites or a unique bot start parameter, then count sign-ups or purchases in your own analytics.

Can I try Adsun alongside official Telegram Ads?

Yes. Create a free advertiser account at adsun.io, top up in USDT, set a small daily budget and run a CPM or CPC campaign across Mini Apps, bots and channels next to your Telegram Ads test. Compare cost per sign-up after a week.

Sources

Update log

  • 2026-10-19: First published. Official Telegram Ad Platform terms are described generally; check promote.telegram.org for current minimums.
Is Telegram Ads hard for beginners?How hard Telegram Ads really is for a first-time advertiser: the easy parts, the hard parts (TON funding, CPM auctions, 160-character copy, moderation) and an easier route with Adsun.Your first Telegram Ads campaignCreate your first Telegram Ads campaign step by step: account, TON budget, ad text, channel targeting, CPM bid and review — plus a faster way to test Telegram traffic with Adsun.Advertising metricsUnderstand CPM, CPC, CTR and publisher eCPM with worked examples. Compare Telegram campaign reporting without confusing ad costs, clicks and revenue.CPM vs CPC for Telegram trafficHow to compare CPM and CPC models for Telegram traffic: convert both to effective CPM or cost per result, the CTR break-even formula and when each model makes sense.