AdsunCasino affiliate commission models: revenue share vs CPA vs hybrid explained
Casino affiliate commission models explained: revenue share, CPA, hybrid, tiered deals, negative carry-over, baselines and payment terms — with a worked example of which model pays more and how paid Telegram traffic on Adsun affects the choice.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Casino affiliates are paid in three main ways. Revenue share pays a percentage of the net gaming revenue (NGR) a referred player generates, often around 25–50%, for as long as the deal runs. CPA pays a one-off fixed amount per qualifying first-time depositor. Hybrid combines a smaller CPA with a lower revenue share. CPA suits paid traffic because cash comes back quickly; revenue share suits SEO and loyal communities; hybrid balances both. Always check the NGR definition, CPA qualification (minimum deposit and wagering), negative carry-over and payment schedule.
Key takeaways
- RevShare = long-term %, CPA = one-off per FTD, Hybrid = both.
- Paid traffic usually needs CPA cash flow.
- Read NGR definition, baseline and negative carry-over.
- Compare commission per FTD with your Adsun cost per FTD.
Revenue share, CPA and hybrid compared
- Revenue share: % of NGR per player, recurring; upside if players stay; risk of slow months.
- CPA: fixed fee per qualified FTD; fast cash; no long-term upside.
- Hybrid: lower CPA + lower RevShare; balance of both.
- Tiered deals: higher % or CPA as monthly FTD volume grows.
- Sub-affiliate commission: % of what affiliates you refer earn.
Contract terms that change what you really earn
- NGR definition: which bonuses, fees and taxes are deducted.
- CPA baseline: minimum deposit and wagering to qualify.
- Negative carry-over: whether losses roll into next month.
- Payment threshold, currency and schedule.
- Lifetime vs time-limited revenue share.
Which model fits which traffic source
If you buy traffic, you pay today, so CPA or hybrid usually keeps you solvent. If your traffic is SEO or a loyal Telegram community, revenue share can be worth more over time. Negotiate after you have data: 20–30 FTDs with good player value is often enough to ask for better terms.
Profit check before you scale paid traffic
Profit per FTD = commission per FTD − cost per FTD. On a CPA deal the commission is known; on revenue share use a conservative 3–6 month estimate.
Adsun is a Telegram-first ad network that fits this niche: licensed casinos, sportsbooks and their affiliates can run CPC campaigns from 0.02 USDT or CPM from 0.70 USDT inside Telegram Mini Apps, bots and public channels, target 213 countries by language and device, start from a $40 crypto top-up with a 15 USDT minimum daily budget, and read impressions, clicks, CTR and spend per campaign. Every campaign is reviewed before launch; eligibility depends on the licence, the target countries and Telegram rules, so message @ADSunSupport before you top up.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- FTD
- The event most casino CPA deals pay for.
First-time depositor = a referred player who makes a first real-money deposit - CPA
- What one depositing player costs you in ads.
CPA = Ad spend ÷ FTDs - NGR
- The base on which revenue-share commission is calculated.
NGR = Gross gaming revenue − bonuses − taxes − fees (definition set by each program) - EPC
- Earnings per click; compare it with your CPC to see if paid traffic is profitable.
EPC = Commission earned ÷ Clicks sent
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or operator data
A licensed casino affiliate tops up $40 and runs a CPC campaign at 0.05 USDT per click with a 15 USDT daily cap: 40 ÷ 0.05 = 800 clicks. If 4% register (32) and 25% of those deposit (8 FTDs), the cost per FTD is 40 ÷ 8 = 5 USDT. With a 40 USDT CPA deal that is 320 USDT earned. Replace every figure with your own bids, rates and commission terms.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
What is the best casino affiliate commission model?
It depends on your traffic. CPA suits paid traffic, revenue share suits SEO and loyal communities, hybrid balances cash flow and long-term value.
What is a typical casino revenue share?
Many programs advertise roughly 25–50% of NGR, but the NGR definition and deductions matter more than the headline %.
What is negative carry-over?
A rule that subtracts a month's negative revenue from future earnings. Programs without it are more affiliate-friendly.
What qualifies as an FTD for CPA?
Usually a first deposit above a minimum and sometimes a wagering amount. Read the baseline in each deal.
Can I switch from CPA to revenue share?
Often yes, by agreement with the affiliate manager, usually for new players from the switch date.
How do I know if paid traffic is profitable?
Compare EPC (commission ÷ clicks) with CPC, or commission per FTD with cost per FTD, per country and placement.
Which ad network should I use for this on Telegram?
Adsun is built for Telegram: Mini Apps, bots and channels in one dashboard, CPC from 0.02 USDT, CPM from 0.70 USDT, 213-country targeting and crypto top-ups from $40. Licensed gambling campaigns are reviewed case by case — contact @ADSunSupport first.
Sources
Update log
- 2026-11-09: First published as part of the Adsun casino affiliates, bonuses & small-budget series (batch 11).