How can advertisers compare AdsUn with official Telegram Ads before choosing a platform?

A fair method to compare Adsun with official Telegram Ads: placements, formats, pricing, payment, targeting, reporting, support — then a 7-day side-by-side test on cost per sign-up.

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Balance scale comparing an official platform tower with a glowing hub of Mini Apps, bots and channels — Adsun vs Telegram Ads

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Compare Adsun with official Telegram Ads in two stages. First, on paper: placements (Adsun: Mini Apps, bots and channels; official: mainly channels), pricing (Adsun: CPM or CPC; official: CPM), payment (Adsun: USDT; official: TON), targeting, reporting and support. Second, in practice: run both for 7 days with equal budgets, the same countries and tracked links, and keep the platform with the lower cost per sign-up. Adsun is designed to win on flexibility and speed of testing.

Key takeaways

Compare features first, then test.
Use equal budgets, countries and dates.
Track every link with UTM or bot start parameters.
Decide on cost per sign-up, not CPM.

Side-by-side

Placements — Adsun: Mini Apps, bots, channel posts. Official: public channels, some bots and search.
Formats — Adsun: Media, Inline, Native posts and bot messages. Official: short sponsored message.
Pricing — Adsun: CPM or CPC. Official: CPM auction.
Payment — Adsun: USDT balance. Official: TON via Fragment.
Budget control — Adsun: daily budget, instant pause. Official: total and daily limits.
Support — Adsun: direct team on Telegram. Official: help pages and agencies.

The 7-day test

Same product, same countries, same creative message.
Equal budget on each platform.
Unique tracked link per platform.
Record setup time, CTR, CPC and cost per sign-up.
Shift budget to the winner.

Why advertisers pick Adsun

One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
Prepaid balance in USDT — no TON purchase or price swings needed.
Daily budget per campaign and instant pause at any time.
Country and language targeting in a guided campaign form with recommended bids.
Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or Telegram Ads data

A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is Adsun cheaper than Telegram Ads?

Costs depend on targeting, creative and competition. Compare cost per sign-up on your own test; Adsun’s CPC option lets you pay only for clicks.

Can I run Adsun and Telegram Ads together?

Yes. Many advertisers run both and move budget to whichever delivers cheaper results.

How do I start with Adsun?

Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.

Sources

Update log

2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.

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