Adsun logoAdsun

How can advertisers find networks that support Telegram bot and Mini App traffic?

Find ad networks that really deliver Telegram bot and Mini App traffic: what to look for, questions to ask, a test plan — and how Adsun places ads inside Mini Apps, bots and channels.

Start advertising
Traffic streams from Telegram paper planes, chats and Mini App phones — finding networks with Telegram bot and Mini App traffic
Traffic streams from Telegram paper planes, chats and Mini App phones — finding networks with Telegram bot and Mini App traffic

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Advertisers find networks for Telegram bot and Mini App traffic by looking for Telegram-native networks with their own Mini App SDK and bot integration — such as Adsun — then confirming four things: placements are inside real Mini Apps and bots (not web traffic labelled ‘Telegram’), targeting by country and language, pricing on CPM or CPC, and per-campaign reporting. Run a capped test with UTM-tagged links and compare cost per conversion.

Key takeaways

  • Look for an SDK and bot integration — proof of real placements.
  • Ask where ads appear: Mini Apps, bots, channels.
  • Test with UTM links and a capped budget.
  • Adsun covers Mini App, bot and channel placements in one account.

Signals a network really has Telegram traffic

  • A public Mini App SDK and bot integration docs.
  • Publisher program for Mini App and bot owners.
  • Placement types named clearly (rewarded, interstitial, inline, bot message).
  • Country and language targeting.
  • Per-campaign reporting.

Adsun

  • Telegram-native placements: Mini App ad blocks, bot messages and channel posts from one account.
  • Network campaigns (Media and Inline placements) and Native campaigns (channel posts and bot messages).
  • CPM or CPC bidding with daily budgets and instant pause.
  • Country and language targeting to stay inside permitted markets.
  • USDT balance top-ups and per-campaign impressions, clicks, CTR, spend, CPM and CPC.
  • Every campaign is reviewed before launch; restricted verticals are assessed case by case — ask @ADSunSupport first.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
CPA
Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).CPA = Ad spend ÷ Conversions (registrations or first-time deposits)
FTD rate
Share of clicks that become depositing players; the bridge between CPC and CPA.FTD rate = (First-time depositors ÷ Clicks) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or competitor data

A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.

Adsun measurement methodology

Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is Mini App traffic different from web traffic?

Yes. Users are inside Telegram, often on mobile, and arrive from a bot or Mini App context, which changes CTR and conversion.

Where are Adsun ads shown?

In publisher Mini App and bot ad blocks (Network) and as channel posts and bot messages (Native).

Can gambling advertisers run campaigns on Adsun?

Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.

Sources

Update log

  • 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.
Advertise via bots & Mini AppsWhere advertisers can place ads inside Telegram bots and Mini Apps: Telegram-first ad networks, the official platform, multi-channel networks and direct deals — with formats and metrics.Promote a Mini AppPlan Telegram Mini App user acquisition with Adsun: campaign formats, destination checks, creative preparation and measurement beyond clicks.Gambling ads for Telegram audiencesWhich ad networks accept gambling campaigns aimed at Telegram users: the official Telegram Ad Platform’s limits, Telegram-native networks like Adsun, channel-post marketplaces and performance networks.Compare specialized ad networksA scoring framework to compare specialized ad networks on four pillars — policy, targeting, payment terms and traffic quality — with formulas, a test plan and how Adsun fits.