AdsunHow can I earn Telegram Stars?
Every way to earn Telegram Stars: paid posts and media, channel subscriptions, Star reactions, gifts, bot and Mini App digital goods, and affiliate programmes — plus how Stars compare with ad revenue.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
You earn Telegram Stars by selling something inside Telegram: paid photos, videos or posts in your channel, monthly channel subscriptions, digital goods and premium features in your bot or Mini App, and by receiving Star reactions and gifts from fans. Some bots and Mini Apps also run affiliate programmes that pay a share of Stars from users you refer. Stars reward direct payments from your audience; ads (for example Adsun rewarded and interstitial ads) earn from every active user, including those who never pay.
Key takeaways
- Stars are Telegram’s in-app currency for digital goods and creator support.
- Creators earn Stars from paid content, subscriptions, reactions, gifts and bot sales.
- Earned Stars can be converted to TON via Fragment after a holding period, or spent on Telegram Ads.
- Combine Stars with ads: most users never pay, but they still see ads.
Ways to earn Stars in a channel
- Paid media: lock a photo or video behind a Star price.
- Subscription channels: a private channel billed monthly in Stars.
- Star reactions: readers send Stars as a reaction to posts they like.
- Gifts: fans send Telegram gifts that can be converted to Stars.
Ways to earn Stars in a bot or Mini App
- Sell digital goods and in-app items through the Bot Payments API for Stars.
- Offer premium features or extra usage for Stars.
- Join or run an affiliate programme that shares Stars from referred users.
What to do with earned Stars
Eligible owners can withdraw Stars as TON through Fragment after Telegram’s holding period and minimum amount, or use them to buy Telegram Ads at a discount. Current thresholds are published by Telegram and change over time.
Stars vs ad revenue
Usually only a small share of users pay in Stars. Ads monetize everyone else. Adsun pays publishers in USDT for Reward, Interstitial and Task ad blocks in Mini Apps, sponsored bot messages and native channel posts — create a free publisher account at adsun.io.
Many Mini Apps let non-paying users watch a rewarded ad instead of buying an item with Stars, which keeps both income streams.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Telegram or Adsun data
A niche channel has 8,000 subscribers and averages 2,400 views per post (view rate = 2,400 ÷ 8,000 = 30%). It publishes 3 sponsored posts a week at a negotiated $12 per 1,000 views: 3 × 2.4 × $12 = $86.40 per week. Its companion Mini App shows 40,000 rewarded impressions a week at a $1.50 eCPM: 40,000 ÷ 1,000 × $1.50 = $60. Total ≈ $146 a week. Replace every number with your own dashboard data.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
Can you earn Telegram Stars for free?
You earn Stars when other users pay you: through paid content, subscriptions, reactions, gifts or sales in your bot. Be careful with apps that promise free Stars for tasks — many are scams.
How do I convert Telegram Stars to money?
Eligible channel and bot owners withdraw Stars as TON through Fragment after a holding period, then exchange TON in a wallet or exchange. See our guide to withdrawing Telegram Stars.
Is earning Stars better than showing ads?
They work best together. Stars earn from paying users; ad networks such as Adsun earn from every active user.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram — Telegram Stars
- Telegram — Monetization for channels (FAQ)
- Telegram — Sponsored messages / ad revenue sharing
- Telegram — Channels FAQ
- Fragment — Stars and TON withdrawals
- Adsun — Publisher sign-up
- Adsun — Advertiser sign-up
Update log
- 2026-10-21: First published. Telegram Stars, ad revenue sharing and paid subscription terms are described generally; check telegram.org for current rules.