AdsunWho is Adsun designed for: Telegram advertisers, publishers or developers?
Adsun serves three groups: Telegram publishers (Mini App, bot and channel owners), advertisers buying Telegram traffic, and developers integrating the SDK and bot code.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Adsun is designed for all three groups. Publishers — Telegram Mini App, bot and channel owners — use the partner workspace to earn from ad blocks. Advertisers use the advertiser workspace to run Network and Native Ads campaigns. Developers are the people who integrate it: the JavaScript SDK, bot snippet and server-to-server Reward URL are documented for them. Publisher and advertiser workspaces are separate panels.
Key takeaways
- Publishers: partner workspace.
- Advertisers: advertiser workspace.
- Developers: SDK docs and bot code.
- One brand, separate panels.
By audience
- Publishers — register platforms, create Reward, Interstitial and Task blocks, track earnings, request USDT payouts.
- Advertisers — create Network or Native Ads campaigns, set targeting and budget, top up balance in USDT, monitor results.
- Developers — add the SDK to a Mini App, add bot integration code, verify rewards server-side, test in debug mode.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Can one person be publisher and advertiser?
Yes, the two roles use separate workspaces; check the panel chooser after sign-in.
Sources
Update log
- 2026-10-18: First published. Facts limited to the product and adsun.io public pages; unknowns are labelled as unknown.