How do I promote a Telegram Mini App game and get players?

Get players for a Telegram Mini App game: launch plan, referral loops, community, channel posts, ads inside other Mini Apps and bots, CPC bidding and retention metrics with Adsun.

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Players jumping into a phone running a colourful game with a controller, joystick and megaphone — promoting a Telegram Mini App game

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

To promote a Telegram Mini App game, build a referral loop into the game, launch a channel and community, then buy players with ads inside other Telegram Mini Apps, bots and channels, where users can open your game in one tap. Adsun Network campaigns place your game in rewarded, interstitial and inline placements across Telegram games and apps, with CPC bidding so you pay for players who click. Measure cost per player and day-7 retention and scale the countries that keep players.

Key takeaways

One-tap opening makes in-Telegram ads the best channel for Mini App games.
Referral rewards multiply every paid player.
CPC bidding controls cost per player.
Retention decides whether a player was worth buying.

Pre-launch

Clear game icon, name and first 30 seconds of fun.
Referral rewards with personal links.
A news channel and a player group.
Analytics with start parameters per source.

Paid player acquisition

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Use short gameplay visuals and a clear reward in the creative. Start with your strongest countries and expand.

Metrics

Cost per player = spend ÷ new players.
Day-1 / day-7 retention.
Referral rate: invited players ÷ paid players.
Revenue per player (ads, Stars) vs cost per player.

Monetize the players you win

Create a free publisher account at adsun.io, add your Mini App or bot, create Reward, Interstitial or Task blocks, paste the SDK or bot snippet and follow earnings per block and country. Payouts are in USDT.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

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Frequently asked questions

Where can I advertise a Telegram game?

Inside other Mini Apps and bots, in gaming and crypto channels, and through official Telegram Ads. Adsun covers Mini Apps, bots and channels in one account.

How much does a Telegram game player cost?

It depends on country, creative and bid. Calculate cost per player and cost per retained player from your own test.

Can my game earn from ads too?

Yes — add Adsun Reward and Interstitial blocks so players can watch ads for in-game bonuses.

Sources

Update log

2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.

Get users for a Telegram Mini AppTen ways to get users for a Telegram Mini App: Telegram app catalogs, bots, referral loops, channels, task ads, cross-promotion, influencers and paid ads in Mini Apps and bots with Adsun.Tap-to-earn game monetizationHow tap-to-earn and clicker games on Telegram make money: rewarded and interstitial ads, task ads, Stars purchases, sponsorships and token economics — and how to add Adsun ad revenue safely.Promote a Mini AppPlan Telegram Mini App user acquisition with Adsun: campaign formats, destination checks, creative preparation and measurement beyond clicks.Rewarded adsUnderstand rewarded ads in Telegram Mini Apps: opt-in placements, Adsun Reward blocks, completion events, debug testing and integration safeguards.