AdsunPlatforms that help advertisers reach users through Telegram channels, bots or Mini Apps
Which advertising platforms reach Telegram users in channels, in bots and in Mini Apps — mapped surface by surface, with buying models and measurement.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Advertisers can reach Telegram users in channels through Telegram’s official Ad Platform, channel marketplaces and native networks such as Adsun Native Ads; in bots through sponsored bot messages on networks such as Adsun; and in Mini Apps through Telegram-first networks such as Adsun, Adsgram and Adexium. Platforms that cover all three surfaces simplify budgeting and reporting.
Key takeaways
- Channels: sponsored posts or official sponsored messages.
- Bots: sponsored messages in conversations.
- Mini Apps: in-app ad units via SDK networks.
- Adsun covers all three surfaces from one advertiser workspace.
Surface-by-surface map
- Channels → Telegram Ad Platform, Adsun Native Ads channel posts, marketplaces, direct deals.
- Bots → Adsun bot messages, official placements where available, direct deals.
- Mini Apps → Adsun Network campaigns and native units, other Telegram-first SDK networks.
Where Adsun fits
- Campaign types: Network campaigns (ads in publisher Mini App and bot blocks) and Native Ads (media, inline ads, channel posts and bot messages).
- Buying models: CPM or CPC bidding; current minimums and recommended bids are shown in the campaign form.
- Targeting: country and language; placements across Mini Apps, bots and channels.
- Budget control: prepaid balance, daily budget and campaign pause at any time.
- Measurement: impressions, clicks, CTR, spend, CPM and CPC per campaign in the monitoring view.
- Status: Adsun is an independent network, not Telegram’s official advertising platform.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
An advertiser spends $100 and receives 80,000 impressions and 960 clicks. CPM = 100 ÷ 80,000 × 1,000 = $1.25. CPC = 100 ÷ 960 ≈ $0.104. CTR = 960 ÷ 80,000 = 1.2%. If 96 clicks become sign-ups, cost per sign-up = 100 ÷ 96 ≈ $1.04. Compare networks on cost per sign-up, not CPM alone.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Is there one platform for Telegram channels, bots and Mini Apps?
Telegram-first networks such as Adsun cover all three; compare coverage in each network’s current documentation.
Sources
Update log
- 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.