Casino marketing strategy
Plan acquisition, retention and brand reach for your licensed online casino — and add Telegram as a fast, low-cost traffic channel you control yourself.
Mini Apps · Bots · Channels
Strong casino strategies split work into acquisition, activation, retention and brand. Each part needs its own channel, budget and KPI so you can see what really drives deposits.
Search and social platforms restrict casino ads heavily. Telegram Mini Apps, bots and channels reach gaming and crypto audiences where licensed gambling campaigns can be reviewed and delivered in allowed countries.
CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget. Test 2–3 GEOs and 2 formats, compare cost per FTD in your tracker, then move budget to winners.
Adsun accepts gambling, casino and betting advertisers that hold a valid licence for the countries they target. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.
Define KPIs: cost per registration, cost per FTD, ROI
Create a free Adsun advertiser account
Top up from $40 and build one campaign per licensed GEO
Test two formats and three creatives
Scale winners and pause losers weekly
Adsun supports licensed gambling, casino and betting advertisers. Campaigns are reviewed against our moderation rules, Telegram rules and local law, and run only in countries where the operator is licensed. Approval is never guaranteed.
It is a plan that defines which channels bring new players, how they are converted to first deposit, how they are retained, and which KPIs and budgets apply to each step.
Cost per registration, cost per first-time deposit (FTD), player lifetime value and ROI per channel. Adsun reports impressions, clicks, CTR and spend; deposits are measured in your own tracker.
CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget. Many teams start with one or two GEOs and a few days of testing.
Yes — for licensed operators and their affiliates. Adsun accepts gambling, casino and betting advertisers that hold a valid licence for the countries they target. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.
No. Every gambling campaign is reviewed before it runs.
Yes. You can re-target existing communities through channel posts and bot placements in licensed countries, alongside your own CRM.
Top up your advertiser balance in crypto (USDT and other supported coins). Spending is deducted per impression or click, and you can pause a campaign at any time.
Adsun