How to calculate casino CAC
CAC = total spend on a channel ÷ new depositing customers from that channel. Track it per GEO and format.
- Spend from Adsun dashboard
- FTDs from your tracker
- CAC per GEO
- Compare with player value
Casino customer acquisition
Acquire new casino customers from Telegram at a cost you control — bid per click or impression and track CAC by GEO.
Mini Apps · Bots · Channels
CAC = total spend on a channel ÷ new depositing customers from that channel. Track it per GEO and format.
Tighter GEO targeting, better creatives, matching pre-landers and moving from CPC to CPM when CTR is high.
CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget.
Adsun accepts gambling, casino and betting advertisers that hold a valid licence for the countries they target. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.
Measure your current CAC per channel
Create an Adsun account
Top up from $40
Launch a CPC test in one GEO
Scale where CAC is below player value
Adsun supports licensed gambling, casino and betting advertisers. Campaigns are reviewed against our moderation rules, Telegram rules and local law, and run only in countries where the operator is licensed. Approval is never guaranteed.
The total marketing spend divided by the number of new depositing customers it brought.
Low minimum bids and gaming-heavy audiences let you test cheaply and keep only the GEOs and creatives that convert.
Yes — for licensed operators and their affiliates. Adsun accepts gambling, casino and betting advertisers that hold a valid licence for the countries they target. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.
You choose CPM or CPC bidding. CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget. There is no subscription or setup fee; your real cost depends on country, format and competition.
Adsun reports impressions, clicks and spend. Deposits are measured in your tracker or back office.
No. Every campaign is reviewed.
Top up your advertiser balance in crypto (USDT and other supported coins). Spending is deducted per impression or click, and you can pause a campaign at any time.