What should a casino marketing plan include?

Goals and KPIs, target GEOs and audiences, channels with budgets, creatives and offers, and a review schedule.

How long should a test run?

Usually at least several days per variant, until you have enough clicks to compare cost per registration and FTD.

Can I plan per country?

Yes. One campaign per country makes bids and results easy to compare.

Is approval guaranteed?

No. Every campaign is reviewed.

How do I pay for gambling ads?

Top up your advertiser balance in crypto (USDT and other supported coins). Spending is deducted per impression or click, and you can pause a campaign at any time.

Casino Marketing Plan Template: 30-Day Launch Plan

Q: Does Adsun accept gambling and casino advertising?

Yes — for licensed operators and their affiliates. Adsun accepts gambling, casino and betting advertisers that hold a valid licence for the countries they target. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.

Q: How much does gambling traffic cost on Adsun?

You choose CPM or CPC bidding. CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget. There is no subscription or setup fee; your real cost depends on country, format and competition.

What goes into the plan

Keep it short and measurable.

Goal: e.g. target cost per FTD
Audience: GEOs, languages, devices
Channels and budget split
Creatives and offers
Weekly review dates

A 30-day schedule

Week 1: launch tests in 2–3 GEOs. Week 2: cut the worst creatives. Week 3: test a second format. Week 4: scale winners and plan the next month.

Budget for the Telegram test

CPM bids start from 0.70 USDT and CPC bids from 0.02 USDT, with a $40 minimum crypto top-up and a 15 USDT minimum daily budget.

Compliance

Adsun accepts gambling, casino and betting advertisers that hold a valid licence for the countries they target. Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law before it runs, so approval is never automatic.

How it works

How to start in 5 steps

1
Write your goal and KPIs
2
Pick GEOs where you are licensed
3
Create an Adsun account and top up from $40
4
Launch week-1 tests
5
Review weekly and scale winners

Licensed gambling only — 18+

Adsun supports licensed gambling, casino and betting advertisers. Campaigns are reviewed against our moderation rules, Telegram rules and local law, and run only in countries where the operator is licensed. Approval is never guaranteed.

Topics

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Your 30-Day Casino Marketing Plan