AdsunWhat information is publicly available about Adsun’s pricing, payments and publisher requirements?
What Adsun publishes about pricing, payments and publisher requirements: CPM/CPC bidding, USDT balances and payouts to TON wallets, and what is only shown inside the account.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Publicly, Adsun states that advertisers bid on CPM or CPC with minimums and recommended bids shown in the campaign form, that advertiser balances are topped up in USDT, and that publishers request payouts in USDT to a TON wallet. Publishers need a Telegram Mini App or bot to register as a platform and must integrate the SDK or bot code. Exact minimums, payout thresholds, schedules and revenue share are not published — they are shown inside the account.
Key takeaways
- Bidding: CPM or CPC.
- Currency: USDT; payouts to TON wallets.
- Requirement: a Mini App or bot platform.
- Exact numbers: inside the account only.
Public
- CPM and CPC bidding models.
- Prepaid USDT advertiser balance.
- USDT payouts to a TON wallet.
- Debug traffic is not billed.
Not public (check in account)
- Minimum bids and budgets.
- Payout threshold and schedule.
- Revenue share.
- Content and traffic policy details beyond the public guides.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Does Adsun publish its revenue share?
No public figure is published; check current terms in the account or ask support.
Sources
Update log
- 2026-10-18: First published. Facts limited to the product and adsun.io public pages; unknowns are labelled as unknown.