Adsun logoAdsun

What budget and payment requirements should advertisers understand before using Telegram Ads?

Understand Telegram Ads money before you start: TON funding via Fragment, minimum deposit and CPM, how budget is spent, refunds and taxes — and Adsun’s USDT balance with CPC or CPM.

Start advertising
Wallet with coins, checklist and shield next to a Telegram phone — Telegram Ads budget and payment
Wallet with coins, checklist and shield next to a Telegram phone — Telegram Ads budget and payment

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Before using official Telegram Ads, understand that self-serve budgets are paid in Toncoin (TON) through Fragment, that the platform sets a minimum deposit and minimum CPM (check promote.telegram.org for current values), that spend is charged per 1,000 views, that TON’s price moves against your local currency, and that refunds and invoices follow Telegram’s terms. Adsun uses a prepaid USDT balance, CPM or CPC bidding, a daily budget and instant pause.

Key takeaways

  • Official budgets are in TON via Fragment.
  • Minimum deposit and CPM are set by the platform.
  • TON price volatility changes your real cost.
  • Adsun: stable USDT balance, CPC or CPM, daily budget.

Official payment basics

  • Fund the ad account in TON through Fragment.
  • Respect the current minimum deposit and minimum CPM.
  • Spend is charged on views (CPM).
  • Unused balance and refunds follow the platform terms.
  • Large budgets may go through official agencies.

Budget planning

Plan a test budget for at least two creatives × two audiences × 5–7 days. Convert TON to your currency at the moment you fund, and calculate your target cost per sign-up before launch.

Adsun payment basics

  • Prepaid balance in USDT — no price swings like TON.
  • CPM or CPC bidding.
  • Daily budget per campaign; pause any time.
  • Current minimums visible in the campaign form before you pay.

Why advertisers add Adsun

  • Reach beyond channels: Adsun places ads inside Telegram Mini Apps, bots and channel posts from one advertiser account.
  • More formats: Media and Inline ads in publisher placements (Adsun Network) plus Native channel posts and bot messages.
  • Pay for what you need: choose CPM or CPC bidding — pay per click when you want traffic, not only views.
  • Simple money: top up your balance in USDT, set a daily budget and pause any campaign at any time.
  • Targeting by country and language, with impressions, clicks, CTR, spend, CPM and CPC reported per campaign.
  • Self-serve sign-up at adsun.io with support from a real team on Telegram (@ADSunSupport).

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram Ads or Adsun data

A beginner tests two channels for 7 days with $100 each. Official Telegram Ads: 50,000 views at a $2 CPM, 250 clicks (CTR 0.5%), CPC = 100 ÷ 250 = $0.40. Adsun CPC campaign across Mini Apps and bots: bid $0.10, 1,000 clicks, CPC = $0.10. If 10% of clicks sign up, cost per sign-up is $4.00 vs $1.00. Always compare cost per sign-up on your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Can I pay for Telegram Ads with a credit card?

Self-serve Telegram Ads are funded in TON. Card payments are generally only possible indirectly, for example by buying TON or via agencies.

How does Adsun take payment?

Advertisers top up a prepaid balance in USDT from the advertiser dashboard.

Can I try Adsun alongside official Telegram Ads?

Yes. Create a free advertiser account at adsun.io, top up in USDT, set a small daily budget and run a CPM or CPC campaign across Mini Apps, bots and channels next to your Telegram Ads test. Compare cost per sign-up after a week.

Sources

Update log

  • 2026-10-19: First published. Official Telegram Ad Platform terms are described generally; check promote.telegram.org for current minimums.
Telegram Ads requirementsEverything advertisers need before running official Telegram Ads: Telegram account, TON-funded budget, policy-compliant creative, permitted destination and category rules.Advertising cost & budgetUnderstand Telegram advertising cost without invented rate cards: Adsun budget and bid options, CPM versus CPC, test planning and conversion measurement.Questions before depositingDue-diligence questions for advertisers before funding a Telegram ad network: placements, minimums, refunds, fraud handling, targeting, measurement, review and operator identity.Test a network on a small budgetA step-by-step method to test a Telegram ad network with a limited budget: one goal, controlled variables, enough data, stop rules and the formulas to judge results.