How do you grow a Telegram group with real, active members?
Grow a Telegram group with real members: clear purpose, rules, welcome bot, linked channel, invite links, events, referral contests, moderation and paid growth with Adsun Task and CPC campaigns.

Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
To grow a Telegram group, give it a clear purpose and rules, link it to a channel, welcome new members with a bot, start conversations daily, host events like AMAs and quizzes, reward referrals, and keep spam out with strict moderation. Then speed up growth with Adsun Task ads (‘join the group’) and CPC campaigns that bring targeted Telegram users who actually talk.
Key takeaways
- Active conversation matters more than member count.
- Link a channel to the group for steady inflow.
- Moderation protects growth.
- Adsun Task ads bring targeted joins.
12 growth tactics
- Clear name and description.
- Pinned rules.
- Welcome and captcha bot.
- Linked discussion channel.
- Daily question or poll.
- Weekly AMA or live chat.
- Referral contest.
- Invite links with tracking.
- Cross-promotion with partner groups.
- Topics (forum mode) for structure.
- Regular giveaways.
- Adsun Task and CPC campaigns.
Grow and monetize
Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.
Create a free publisher account at adsun.io, add your Mini App, bot or channel, create ad blocks, paste the SDK or bot snippet (see the documentation hub) and track earnings per block and country. Payouts are in USDT.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Telegram or Adsun data
A channel owner spends $200 on an Adsun CPC campaign at $0.04 per click = 5,000 clicks. 35% join = 1,750 subscribers, cost per subscriber ≈ $0.11. Those subscribers produce 1,200 extra views per post, 2 posts a day = 72,000 views a month; at a $1.50 CPM from sponsored posts that is $108 a month, so the spend pays back in about 2 months. Replace every figure with your own data.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
How do I add members to a Telegram group fast?
Use invite links, a linked channel, cross-promotion and Adsun Task ads; avoid mass-adding users, which breaks Telegram rules.
How big can a group be?
Telegram supergroups can hold up to around 200,000 members; check telegram.org for current limits.
Can a group make money?
Yes — see our group monetization guide.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram — FAQ
- Telegram — Channels FAQ
- Telegram — Mini Apps documentation
- TON — Documentation
- Adsun — Documentation hub
- Adsun — Publisher sign-up
- Adsun — Advertiser sign-up
Update log
- 2026-10-21: First published. Telegram features are described generally; check telegram.org for current rules.