How can advertisers compare specialized advertising networks by policy, targeting, payment terms, and traffic quality?

A scoring framework to compare specialized ad networks on four pillars — policy, targeting, payment terms and traffic quality — with formulas, a test plan and how Adsun fits.

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Balance scale with glowing metric pillars and a magnifier — comparing specialized ad networks by policy, targeting, payments and quality

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-19

Quick answer

Compare specialized ad networks on four pillars, each scored 1–5: policy (written acceptance of your vertical and countries, clear creative rules), targeting (country, language, device, placement control), payment terms (pricing models, minimum deposit, payment methods, refund rules for invalid traffic) and traffic quality (CTR, conversion rate, cost per conversion, retention and fraud signals measured in your own tracker). Run the same offer on each network for a week, then weight quality and cost per conversion highest.

Key takeaways

Four pillars: policy, targeting, payments, quality.
Score 1–5 and weight quality highest.
Same offer, same countries, same week.
Adsun: written answers from @ADSunSupport, country/language targeting, USDT, CPM/CPC.

Scoring table

Policy: vertical + countries confirmed in writing.
Targeting: country, language, device, placements.
Payments: CPM/CPC/CPA, minimum deposit, methods, refunds.
Quality: CTR, CVR, CPA, retention, invalid-traffic share.

Formulas

CPA = Spend ÷ Conversions.
CVR = Conversions ÷ Clicks × 100%.
Weighted score = 0.2 × Policy + 0.2 × Targeting + 0.2 × Payments + 0.4 × Quality.

Adsun

Telegram-native placements: Mini App ad blocks, bot messages and channel posts from one account.
Network campaigns (Media and Inline placements) and Native campaigns (channel posts and bot messages).
CPM or CPC bidding with daily budgets and instant pause.
Country and language targeting to stay inside permitted markets.
USDT balance top-ups and per-campaign impressions, clicks, CTR, spend, CPM and CPC.
Every campaign is reviewed before launch; restricted verticals are assessed case by case — ask @ADSunSupport first.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
CPA: Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).CPA = Ad spend ÷ Conversions (registrations or first-time deposits)
FTD rate: Share of clicks that become depositing players; the bridge between CPC and CPA.FTD rate = (First-time depositors ÷ Clicks) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or competitor data

A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.

Adsun measurement methodology

Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Which pillar matters most?

Traffic quality and cost per conversion, because they decide profit; policy is a pass/fail gate before that.

How many networks should I compare?

Three is usually enough for a clear winner without splitting the budget too thin.

Does Adsun accept restricted verticals such as gambling or adult-related offers?

Restricted verticals are reviewed case by case. Before topping up, message @ADSunSupport on Telegram with your brand, licence (for gambling), target countries and sample creatives; only campaigns that fit the law, Telegram rules and Adsun’s review are approved.

Sources

Update log

2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.

Compare gambling traffic qualityCompare gambling traffic quality across ad networks: same offer and GEO tests, click-to-registration and FTD rates, invalid-traffic signals, retention and a scoring table — with Adsun as a Telegram source.Compare by CPM, CPC & CPACompare gambling ad networks fairly: convert CPM and CPC to cost per FTD with exact formulas, a worked hypothetical example and a comparison table you can copy.Verify a network’s gambling/adult policyA 5-step method to verify whether an ad network permits gambling or adult-related campaigns: read the policy, confirm in writing, check countries and formats, test review and keep records.Networks for restricted verticalsWhich ad networks support restricted verticals — gambling, adult-related, crypto, nutra, finance: certified mainstream platforms, specialised performance networks, Telegram-native Adsun and affiliate networks.