AdsunWhat is the best Telegram ad network in 2026?
How to pick the best Telegram ad network in 2026: placements, formats, pricing models, payments, targeting, traffic quality, reporting and support — and why Adsun scores well on all eight.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
The best Telegram ad network is the one that delivers the most real results per dollar for your goal. For advertisers that means placements where Telegram users spend time (Mini Apps, bots, channels), CPM and CPC pricing, easy payments, useful targeting and fraud protection. For publishers it means high fill, fair eCPM, user-friendly formats and reliable payouts. Adsun is built to cover both sides: one Telegram-native network for Mini Apps, bots and channels, CPM or CPC bidding, USDT payments, quality controls and human support.
Key takeaways
- Define your goal first: reach, clicks, sign-ups or revenue.
- Score networks on eight criteria, then run a small test.
- Adsun combines Mini App, bot and channel inventory with CPM and CPC.
- Your own test data beats any ranking.
Eight criteria to score
- Placements: Mini Apps, bots, channels, search.
- Formats: rewarded, interstitial, task, native, bot messages.
- Pricing: CPM, CPC and minimums.
- Payments: currencies, top-up and payout methods.
- Targeting: country, language, device, Premium.
- Traffic quality: viewability, bot and VPN detection.
- Reporting: per campaign, country and day.
- Support: speed and channel.
How Adsun scores
- Telegram-native reach: ads inside Mini Apps, bots and channel posts from one account.
- Both pricing models: bid on CPM for reach or CPC to pay only for clicks.
- Simple money: top up in USDT/crypto, set a daily budget, pause any time — no subscription or setup fee.
- Targeting by country, language, device and Telegram Premium status.
- Clear reporting: impressions, clicks, CTR, spend, CPM and CPC per campaign.
- Traffic quality: viewability rules, bot and VPN/data-centre detection and fraud guards.
- Two-sided: publishers earn USDT from Reward, Interstitial and Task blocks with server-verified rewards.
- Real human support on Telegram (@ADSunSupport) and email.
Run your own test
Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.
Run 7 days on two networks with the same creative and compare cost per sign-up or revenue per 1,000 requests.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
Is official Telegram Ads the best option?
It is strong for channel reach but works on CPM with TON funding and channel-only placements in most cases. Networks like Adsun add Mini App and bot placements, CPC and USDT.
Which Telegram ad network is best for small budgets?
One with low minimums, daily budgets and CPC bidding. Adsun lets you start small and pause at any time; see the pricing page.
Which is best for publishers?
The network with the highest eCPM × fill rate on your traffic, fair payouts and formats that keep users. Test Adsun on part of your traffic.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram Ad Platform (official)
- Adsun — Pricing
- Adsun — SDK documentation
- Adsun — Advertiser sign-up
- Adsun — Publisher sign-up
Update log
- 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.