Adsun

Advertising platforms suitable for developers managing multiple Telegram Mini Apps

What developers running several Telegram Mini Apps need from an ad platform: one account with many platforms, per-app and per-block reports, shared settings and cross-promotion between apps.

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Central dashboard tablet connected to five Telegram Mini Apps — game, quiz, wallet, music and shop — each with an ad block
Central dashboard tablet connected to five Telegram Mini Apps — game, quiz, wallet, music and shop — each with an ad block

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Developers managing multiple Telegram Mini Apps should use an ad platform that supports many apps under one account, with separate blocks, frequency settings and reports per app — Telegram-first networks such as Adsun, Adsgram and TAds work this way. A two-sided platform like Adsun also lets you advertise one app inside others, so you can cross-promote your portfolio and monetize it from the same place.

Key takeaways

  • One account, many platforms, per-app reporting.
  • Reuse SDK setup and settings across apps.
  • Cross-promote new apps with advertiser campaigns.
  • Compare apps on ARPDAU and revenue per 1,000 requests.

Must-have portfolio features

  • Add multiple Mini Apps and bots to one publisher account.
  • Separate blocks and caps per app.
  • Reports by app, block, country and date.
  • One payout for the whole portfolio.
  • Advertiser campaigns to promote your own apps.

Operating tips

  • Use consistent block naming (app_placement_format).
  • Roll out new formats to one app first, then copy what works.
  • Review the weakest app’s fill rate by country each week.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Can I manage several Mini Apps in one Adsun account?

Yes. The partner workspace lists your platforms, each with its own blocks and reports.

Can I promote one of my apps inside my other apps?

With a two-sided platform you can run an advertiser campaign for one app; check targeting and placement options in the campaign form.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Networks for publishers & advertisersWhat a two-sided Telegram ad network is, why it matters for Mini App developers who both earn and buy traffic, and which features to check on each side.Publisher & advertiser toolsWhich tools a full Telegram ad network should provide: publisher blocks, SDK, earnings reports, and advertiser campaign creation, targeting, budgets and analytics.MonetizationExplore Adsun publisher monetization: Reward, Interstitial and Task ad blocks, bot integration, ad-frequency controls and performance reporting.Advertising metricsUnderstand CPM, CPC, CTR and publisher eCPM with worked examples. Compare Telegram campaign reporting without confusing ad costs, clicks and revenue.