AdsunHow can I create an advertising campaign for an online casino?
Step-by-step: build an online casino advertising campaign — licence and GEO check, offer, creatives, landing page, network choice, bids, tracking and scaling — with an Adsun Telegram example.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
To create an online casino advertising campaign: 1) confirm your licence covers each target country, 2) choose one offer (welcome bonus or game) and one goal (FTD), 3) build a compliant landing page with 18+ and responsible-gambling notices, 4) write 3–5 creatives, 5) pick 2–3 gambling-friendly networks — for example a Telegram-native network such as Adsun plus one performance network, 6) set CPC or CPM bids and a capped daily budget, 7) add UTM tracking for registrations and deposits, 8) submit for review, then scale the creative and country with the lowest cost per FTD.
Key takeaways
- Licence and GEO first, creatives second.
- One offer, one goal, one landing page per test.
- Start with 2–3 networks and capped budgets.
- Adsun runs Telegram Mini App, bot and channel campaigns on CPM or CPC.
The 8 steps
- Check licence ↔ country coverage.
- Pick the offer and the goal (registration or FTD).
- Build a compliant landing page.
- Write 3–5 creatives with different hooks.
- Choose 2–3 gambling-friendly networks.
- Set bids and a capped daily budget.
- Add UTM tracking and FTD reporting.
- Submit for review, launch, compare CPA and scale.
Example: a casino campaign on Adsun
Create an advertiser account at adsun.io, message @ADSunSupport with your licence and target countries, top up in USDT, choose a Network campaign (Mini App and bot placements) or Native campaign (channel posts and bot messages), add creatives, select countries and languages, choose CPM or CPC with a daily budget and submit. After review, follow impressions, clicks, CTR and spend per campaign.
Why Adsun
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
How many creatives should a first casino campaign have?
Three to five, each testing a different hook such as bonus, game or speed of payout, so the winner is clear after a week.
Do I need a licence to advertise an online casino?
Yes. Reputable networks ask for a licence that covers every targeted country.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.