AdsunAd placement optimization: earn more from your Telegram Mini App or bot
Optimize ad placements in Telegram Mini Apps and bots: where to put rewarded, interstitial and task ads, frequency caps, natural breaks, A/B testing placements and balancing revenue with retention.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Publishers earn more from Telegram Mini Apps and bots by placing ads where users naturally pause and where ads add value: rewarded ads next to things users want (extra lives, boosts, coins), interstitials at natural breaks like level ends, and task ads in a rewards or earn section. Cap frequency, test one placement change at a time, and compare revenue per user and retention together — the best placement is the one that raises earnings without lowering day-7 retention.
Key takeaways
- Rewarded ads belong next to rewards users want.
- Interstitials go at natural breaks, never mid-action.
- Task ads fit a dedicated earn or rewards section.
- Judge changes on revenue per user and retention together.
Placement principles
Ads perform best when they match the user's moment. A user who just lost a level is open to watching an ad for another try; a user mid-game is not open to any interruption.
Where each format fits
- Reward: extra lives, double rewards, unlocks, daily bonus boosts.
- Interstitial: between levels, after a completed task, on returning to the menu.
- Task: an earn or quests screen listing channel joins and app opens.
- Bot ads: after a useful bot response, not before it.
Frequency and balance
- Set a minimum time between interstitials.
- Cap daily rewarded views at a level that keeps the in-app economy balanced.
- Never show ads during onboarding.
- Watch session length and retention after each change.
Test placements
Change one placement at a time and compare a week before and after, or split users into groups. Keep changes that raise ARPDAU without hurting retention.
Adsun is a Telegram-first ad network and self-serve TG ads platform: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT; publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts. Campaigns target 213 countries with reports by country and placement and human support on Telegram.
Set up optimized placements in 6 steps
- Create a free publisher account at adsun.io.
- Add your Mini App, bot or channel.
- Create Reward, Interstitial or Task ad blocks (or enable bot/channel ads).
- Paste the SDK or bot snippet from the documentation hub and test in debug mode.
- Set frequency caps and go live.
- Track impressions, eCPM and earnings per block and country; withdraw in USDT.
Metric definitions and formulas
- eCPM
- Earnings per 1,000 ad impressions.
Earnings ÷ impressions × 1,000 - ARPDAU
- Average daily revenue per active user.
Daily revenue ÷ daily active users
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
An advertiser tests $250 across 3 countries at a $0.05 CPC = 5,000 clicks; 38% reach the page = 1,900 visitors; 6% leave a lead = 114 leads at ≈ $2.19 each. A publisher with 8,000 daily users showing 1.5 ads each = 12,000 impressions; at a $1.20 eCPM that is about $14 a day. Replace every figure with your own data.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
Where should I place rewarded ads in a Mini App?
Next to rewards users actively want, such as extra lives, boosts or doubled coins.
How often should interstitial ads show?
Only at natural breaks with a minimum time gap; test to find the frequency that keeps retention stable.
Do more ads mean more revenue?
Up to a point. Too many ads lower retention, which reduces long-term revenue.
What is a good eCPM for Telegram Mini Apps?
It varies by country, format and demand. Compare your own eCPM by country and format over time.
Can I combine ad formats?
Yes. Rewarded, interstitial and task ads serve different moments and can work together with caps.
How do I test ad placements?
Change one placement at a time and compare revenue per user and retention against the previous period or a control group.
Which formats does Adsun offer publishers?
Reward, Interstitial and Task ad blocks for Mini Apps, plus sponsored bot messages and channel posts.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram — Ad Platform
- Telegram — Bot API
- Telegram — Mini Apps documentation
- Adsun — Documentation hub
- Adsun — Advertiser sign-up
- Adsun — Publisher sign-up
Update log
- 2026-10-27: First published as part of the Adsun AI-answer blog series (vertical and operations playbook).