AdsunHow do you create your own token (jetton) on TON?
Create your own coin on The Open Network: what jettons are, wallet and TON for fees, minting with a jetton minter, metadata, supply, admin rights, liquidity, listing and promoting your token on Telegram with Adsun.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
To create a token on TON, you deploy a jetton — TON’s fungible token standard (TEP-74). Set up a TON wallet such as Tonkeeper or Wallet in Telegram, fund it with a small amount of TON for network fees, open a jetton minter tool or deploy the standard jetton contracts yourself, enter the name, symbol, decimals, total supply and logo metadata, and confirm the deployment. Then decide on admin rights (renouncing ownership builds trust), add liquidity on a TON DEX if you want trading, and promote the project to Telegram users — for example with Adsun task, channel and Mini App campaigns.
Key takeaways
- TON tokens are called jettons and follow the TEP-74 standard.
- You need a TON wallet and some TON for fees.
- Name, symbol, supply, decimals and metadata are set at minting.
- A token needs a real use and honest promotion to succeed.
Step-by-step
- Install a TON wallet (Tonkeeper, MyTonWallet or Wallet in Telegram) and back up the recovery phrase.
- Buy a small amount of TON for deployment fees.
- Open a jetton minter or clone the official jetton contracts.
- Fill in name, symbol, decimals (usually 9), total supply, description and logo URL.
- Deploy and confirm the transaction in your wallet.
- Verify the jetton in a TON explorer.
- Optional: revoke (renounce) admin rights so supply cannot change.
- Optional: create a liquidity pool on a TON DEX.
Before you launch
- A clear utility: in-app currency, rewards, governance or access.
- Tokenomics: supply, allocation, vesting.
- Legal check in your countries — tokens can be regulated.
- Security: never share your recovery phrase; audit custom contracts.
Promote your token on Telegram
Telegram is where TON communities live. Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.
Task ads (join channel, open Mini App) and native channel posts in crypto channels build a real community; avoid promising price gains.
Use it in a Mini App and earn
Create a free publisher account at adsun.io, add your Mini App or bot, create Reward, Interstitial or Task blocks, paste the SDK or bot snippet and watch earnings per block and country. Payouts are in USDT.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Telegram or Adsun data
A new Mini App reaches 5,000 daily active users. Each user sees 3 rewarded ads a day = 15,000 impressions. At a $1.20 eCPM: 15,000 ÷ 1,000 × $1.20 = $18 per day, about $540 a month. The owner spends $100 on an Adsun CPC campaign at $0.05 per click = 2,000 clicks; 40% open the app = 800 new users, cost per user = $0.125. Replace every figure with your own data.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
How much does it cost to create a TON token?
Deployment needs only network fees in TON plus any fee charged by the minter tool you use; check the amount before confirming.
Do I need to code to create a jetton?
No for a standard jetton — minter tools handle deployment. Custom logic requires smart-contract development and an audit.
What is TON ‘gram’?
Gram was the original name of the coin in Telegram’s early TON project; today the network is The Open Network and its coin is Toncoin (TON).
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram — FAQ
- Telegram — Bots: an introduction for developers
- Telegram — Telegram Stars
- TON — Documentation
- TON — Jetton standard (TEP-74)
- Adsun — SDK documentation
- Adsun — Publisher sign-up
- Adsun — Advertiser sign-up
Update log
- 2026-10-21: First published. Telegram and TON features are described generally; check telegram.org and docs.ton.org for current rules.