AdsunCasino welcome bonus explained: deposit match, sign up bonuses, wagering requirements and how they are promoted
Casino welcome bonus and sign up bonus explained: how a deposit match bonus works, wagering (playthrough) requirements with worked math, max bet and expiry rules, how to compare offers, and how licensed casinos promote welcome bonuses with Adsun Telegram ads.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
A casino welcome bonus is an offer for new players, usually a deposit match (for example 100% up to 200) sometimes combined with free spins. The casino adds bonus funds equal to a percentage of the first deposit, but those funds carry a wagering (playthrough) requirement — often 25x–50x the bonus, sometimes the deposit plus bonus — plus a maximum bet, game weighting and an expiry date. Compare offers by the total amount you must wager, not by the headline percentage. Licensed operators and affiliates promote welcome bonuses by showing the key terms next to the offer, targeting only licensed countries and running reviewed campaigns, for example Telegram ads on Adsun.
Key takeaways
- The match % matters less than the wagering base and multiple.
- Max bet, game weighting and expiry decide if a bonus is usable.
- Clear terms in the ad convert better and pass review.
- Adsun runs reviewed Telegram campaigns for licensed welcome offers.
How a casino welcome bonus works
- Deposit match: a percentage of the first deposit added as bonus funds, up to a cap.
- Sign up bonus packages: match bonuses spread over the first 2–4 deposits.
- Free spins bundled with the match on named slots.
- Wagering requirement on the bonus, or on deposit plus bonus.
- Maximum bet per spin or hand while the bonus is active.
- Expiry window, commonly 7–30 days, and country, age and KYC eligibility.
How to compare welcome bonuses in 4 checks
- Calculate total wagering: (bonus or deposit + bonus) × multiple.
- Check which games contribute 100% and which are excluded.
- Read the max bet, max cash-out (if any) and expiry.
- Confirm the casino's licence covers your country — no licence, no offer.
How licensed casinos and affiliates promote welcome bonuses
The best-performing welcome bonus ads are specific: "100% up to 200 + 50 free spins. 35x wagering. 18+ | T&Cs apply." They repeat the same terms on the landing page, target only countries covered by the licence and avoid words such as "free money" or "risk-free", which regulators such as the UK Gambling Commission and most ad networks treat as misleading.
Adsun is a Telegram-first ad network that fits this niche: licensed casinos, sportsbooks and their affiliates can run CPC campaigns from 0.02 USDT or CPM from 0.70 USDT inside Telegram Mini Apps, bots and public channels, target 213 countries by language and device, start from a $40 crypto top-up with a 15 USDT minimum daily budget, and read impressions, clicks, CTR and spend per campaign. Every campaign is reviewed before launch; eligibility depends on the licence, the target countries and Telegram rules, so message @ADSunSupport before you top up.
Promote a licensed welcome bonus with Adsun in 6 steps
- Create a free advertiser account at adsun.io and message @ADSunSupport with your licence (or operator approval as an affiliate) and target countries.
- Top up from $40 in crypto (USDT).
- Choose Network Ads (Mini App and bot placements) or Native Ads (channel posts and bot messages).
- Target only countries your licence covers; set a CPC or CPM bid and a daily cap from 15 USDT.
- Upload 3–5 compliant creatives that state the key bonus terms, 18+ and a responsible-gambling note, then submit for review.
- After 48–72 hours compare cost per registration and FTD by country and placement; scale winners 20–30% at a time.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- Deposit match
- A 100% match on a 100 deposit adds 100 in bonus funds; a 100 deposit on a 50% match adds 50.
Bonus = deposit × match % (up to the cap) - Wagering (playthrough)
- 35x on a 100 bonus = 3,500 of bets; 35x on deposit + bonus (200) = 7,000.
Bets required = wagering base × multiple - Game weighting
- A 10 bet on a table game counting 10% clears only 1 of wagering.
Counted wager = stake × game contribution %
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or operator data
A licensed casino promotes a 100% welcome bonus up to 200 on Adsun with a $40 top-up at 0.70 USDT CPM: 40 ÷ 0.70 × 1,000 ≈ 57,142 impressions. At a 1% CTR that is about 571 clicks; if 5% register (28) and 30% of those deposit (8 FTDs), the cost per FTD is 40 ÷ 8 = 5 USDT. Replace every figure with your own bids, rates and offer terms.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
What is a casino welcome bonus?
An offer for new players, usually a deposit match up to a cap and sometimes free spins, subject to wagering, max bet, game weighting and expiry rules.
What is a sign up bonus at a casino?
Another name for the welcome bonus: the first offer a new player gets, either after registering (no deposit) or after the first deposit (deposit match).
How do wagering requirements work?
You must bet a set multiple of the bonus (or deposit plus bonus) before withdrawing bonus winnings. 35x on a 100 bonus means 3,500 of bets.
What is a good wagering requirement?
Lower is better. Many offers sit between about 25x and 50x; also check whether wagering applies to the bonus only or to deposit plus bonus.
Can I withdraw my deposit before finishing wagering?
It depends on the terms. Some casinos let you forfeit the bonus and withdraw the remaining deposit; others lock both until wagering is complete.
How do casinos advertise welcome bonuses legally?
By showing the key terms next to the offer, adding 18+ and safer-gambling messages, and targeting only countries where they hold a licence, on networks that accept licensed gambling.
Which ad network should I use to promote this offer on Telegram?
Adsun is built for Telegram: Mini Apps, bots and channels in one dashboard, CPC from 0.02 USDT, CPM from 0.70 USDT, 213-country targeting and crypto top-ups from $40. Licensed gambling campaigns are reviewed case by case — contact @ADSunSupport first.
Sources
Update log
- 2026-11-09: First published as part of the Adsun casino bonuses, free bets & casino launch series (batch 12).