How much does it cost to get a Telegram channel subscriber with ads?

Calculate and lower your Telegram cost per subscriber: formulas, factors (niche, country, creative, placement), CPM vs CPC math, retention-adjusted cost and testing with Adsun.

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Calculator beside a Telegram phone listing subscribers each tagged with a coin — Telegram ads cost per subscriber

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Cost per subscriber on Telegram = ad spend ÷ new subscribers, and it varies by niche, country, language, creative and placement. With CPM, your cost per subscriber = CPM ÷ (CTR × join rate × 1,000); with CPC it is CPC ÷ join rate. Lower it by targeting the right languages, improving the first line and image, sending users to a channel with strong recent posts, and testing CPC campaigns on Adsun across Mini Apps, bots and channels. Always judge retained subscribers after 7 days.

Key takeaways

Cost per subscriber = spend ÷ new subscribers.
Join rate (subscribers ÷ clicks) is the biggest lever.
CPC makes cost per subscriber easier to control.
Retention-adjusted cost reveals the real price.

Formulas

Cost per subscriber = spend ÷ new subscribers.
With CPM: CPM ÷ (CTR × join rate × 1,000).
With CPC: CPC ÷ join rate.
Retained cost = spend ÷ subscribers still present after 7 days.

What changes the cost

Niche and audience country.
Language match between ad and channel.
Creative: first line, image, clear benefit.
Landing channel quality: recent posts, pinned welcome.
Placement: channel posts, Mini Apps, bots.

Lower it with Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Run two creatives per language, keep the lower cost per retained subscriber and raise budget gradually.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

What is a normal cost per Telegram subscriber?

There is no universal number; it varies widely by niche and country. Measure your own cost per retained subscriber.

Why do I get clicks but few subscribers?

Usually a weak channel landing (old posts, unclear value) or a language mismatch. Improve the pinned post and recent content.

Is Adsun cheaper than Telegram Ads for subscribers?

It depends on your niche and creative. Run both for a week and compare cost per retained subscriber.

Sources

Update log

2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.

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