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Telegram ad CPM & CPC rates by country

Minimum CPM and CPC bids, publisher floor eCPM and suggested starting bids for every region on the Adsun Telegram ad network, in USD.

Rates by geo tier

TierFloor eCPMMin CPMSuggested CPMMin CPCSuggested CPC
Tier 1$0.50$0.70$1.05$0.025$0.038
Tier 2$0.25$0.70$1.05$0.020$0.030
Tier 3$0.10$0.70$1.05$0.020$0.030

Floor eCPM is the lowest effective price per 1,000 impressions a campaign must reach to be shown in that country; it protects publisher earnings. Suggested bids are a starting point — raise them to win more traffic.

Rates by country and region

CountryRegionTierMin CPMSuggested CPMMin CPCSuggested CPC
United States USNorth AmericaT1$0.70$1.05$0.025$0.038
Canada CANorth AmericaT1$0.70$1.05$0.025$0.038
Mexico MXNorth AmericaT2$0.70$1.05$0.020$0.030
United Kingdom GBWestern EuropeT1$0.70$1.05$0.025$0.038
Germany DEWestern EuropeT1$0.70$1.05$0.025$0.038
France FRWestern EuropeT1$0.70$1.05$0.025$0.038
Netherlands NLWestern EuropeT1$0.70$1.05$0.025$0.038
Belgium BEWestern EuropeT1$0.70$1.05$0.025$0.038
Switzerland CHWestern EuropeT1$0.70$1.05$0.025$0.038
Austria ATWestern EuropeT1$0.70$1.05$0.025$0.038
Ireland IEWestern EuropeT1$0.70$1.05$0.025$0.038
Spain ESWestern EuropeT2$0.70$1.05$0.020$0.030
Italy ITWestern EuropeT2$0.70$1.05$0.020$0.030
Portugal PTWestern EuropeT2$0.70$1.05$0.020$0.030
Sweden SENordicsT1$0.70$1.05$0.025$0.038
Norway NONordicsT1$0.70$1.05$0.025$0.038
Denmark DKNordicsT1$0.70$1.05$0.025$0.038
Finland FINordicsT1$0.70$1.05$0.025$0.038
Poland PLEastern Europe & CIST2$0.70$1.05$0.020$0.030
Ukraine UAEastern Europe & CIST2$0.70$1.05$0.020$0.030
Russia RUEastern Europe & CIST2$0.70$1.05$0.020$0.030
Belarus BYEastern Europe & CIST2$0.70$1.05$0.020$0.030
Moldova MDEastern Europe & CIST3$0.70$1.05$0.020$0.030
Romania ROEastern Europe & CIST3$0.70$1.05$0.020$0.030
Bulgaria BGEastern Europe & CIST3$0.70$1.05$0.020$0.030
Czechia CZEastern Europe & CIST3$0.70$1.05$0.020$0.030
Hungary HUEastern Europe & CIST3$0.70$1.05$0.020$0.030
Serbia RSEastern Europe & CIST3$0.70$1.05$0.020$0.030
Georgia GECaucasus & Central AsiaT2$0.70$1.05$0.020$0.030
Azerbaijan AZCaucasus & Central AsiaT2$0.70$1.05$0.020$0.030
Armenia AMCaucasus & Central AsiaT2$0.70$1.05$0.020$0.030
Kazakhstan KZCaucasus & Central AsiaT2$0.70$1.05$0.020$0.030
Uzbekistan UZCaucasus & Central AsiaT3$0.70$1.05$0.020$0.030
Kyrgyzstan KGCaucasus & Central AsiaT3$0.70$1.05$0.020$0.030
Tajikistan TJCaucasus & Central AsiaT3$0.70$1.05$0.020$0.030
Turkmenistan TMCaucasus & Central AsiaT3$0.70$1.05$0.020$0.030
Türkiye TRMiddle EastT2$0.70$1.05$0.020$0.030
United Arab Emirates AEMiddle EastT1$0.70$1.05$0.025$0.038
Saudi Arabia SAMiddle EastT1$0.70$1.05$0.025$0.038
Israel ILMiddle EastT1$0.70$1.05$0.025$0.038
Qatar QAMiddle EastT3$0.70$1.05$0.020$0.030
Kuwait KWMiddle EastT3$0.70$1.05$0.020$0.030
Bahrain BHMiddle EastT3$0.70$1.05$0.020$0.030
Oman OMMiddle EastT3$0.70$1.05$0.020$0.030
Jordan JOMiddle EastT3$0.70$1.05$0.020$0.030
Iraq IQMiddle EastT3$0.70$1.05$0.020$0.030
Iran IRMiddle EastT3$0.70$1.05$0.020$0.030
Lebanon LBMiddle EastT3$0.70$1.05$0.020$0.030
Yemen YEMiddle EastT3$0.70$1.05$0.020$0.030
Syria SYMiddle EastT3$0.70$1.05$0.020$0.030
Egypt EGNorth AfricaT3$0.70$1.05$0.020$0.030
Morocco MANorth AfricaT3$0.70$1.05$0.020$0.030
Algeria DZNorth AfricaT3$0.70$1.05$0.020$0.030
Tunisia TNNorth AfricaT3$0.70$1.05$0.020$0.030
Libya LYNorth AfricaT3$0.70$1.05$0.020$0.030
South Africa ZASub-Saharan AfricaT2$0.70$1.05$0.020$0.030
Nigeria NGSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Kenya KESub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Ghana GHSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Ethiopia ETSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Tanzania TZSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Uganda UGSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Côte d’Ivoire CISub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Senegal SNSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
Cameroon CMSub-Saharan AfricaT3$0.70$1.05$0.020$0.030
India INSouth AsiaT3$0.70$1.05$0.020$0.030
Pakistan PKSouth AsiaT3$0.70$1.05$0.020$0.030
Bangladesh BDSouth AsiaT3$0.70$1.05$0.020$0.030
Sri Lanka LKSouth AsiaT3$0.70$1.05$0.020$0.030
Nepal NPSouth AsiaT3$0.70$1.05$0.020$0.030
Japan JPEast AsiaT1$0.70$1.05$0.025$0.038
South Korea KREast AsiaT1$0.70$1.05$0.025$0.038
China CNEast AsiaT2$0.70$1.05$0.020$0.030
Hong Kong HKEast AsiaT3$0.70$1.05$0.020$0.030
Taiwan TWEast AsiaT3$0.70$1.05$0.020$0.030
Mongolia MNEast AsiaT3$0.70$1.05$0.020$0.030
Singapore SGSoutheast AsiaT1$0.70$1.05$0.025$0.038
Malaysia MYSoutheast AsiaT2$0.70$1.05$0.020$0.030
Thailand THSoutheast AsiaT2$0.70$1.05$0.020$0.030
Indonesia IDSoutheast AsiaT3$0.70$1.05$0.020$0.030
Vietnam VNSoutheast AsiaT3$0.70$1.05$0.020$0.030
Philippines PHSoutheast AsiaT3$0.70$1.05$0.020$0.030
Cambodia KHSoutheast AsiaT3$0.70$1.05$0.020$0.030
Myanmar (Burma) MMSoutheast AsiaT3$0.70$1.05$0.020$0.030
Australia AUOceaniaT1$0.70$1.05$0.025$0.038
New Zealand NZOceaniaT1$0.70$1.05$0.025$0.038
Brazil BRLatin AmericaT2$0.70$1.05$0.020$0.030
Argentina ARLatin AmericaT2$0.70$1.05$0.020$0.030
Chile CLLatin AmericaT2$0.70$1.05$0.020$0.030
Colombia COLatin AmericaT2$0.70$1.05$0.020$0.030
Peru PELatin AmericaT3$0.70$1.05$0.020$0.030
Venezuela VELatin AmericaT3$0.70$1.05$0.020$0.030
Ecuador ECLatin AmericaT3$0.70$1.05$0.020$0.030
Uruguay UYLatin AmericaT3$0.70$1.05$0.020$0.030
Bolivia BOLatin AmericaT3$0.70$1.05$0.020$0.030
Paraguay PYLatin AmericaT3$0.70$1.05$0.020$0.030

Countries not listed use Tier 3 rates. All prices are in USD (balances are shown in USDT). See advertiser pricing for budgets and top-ups, or CPM vs CPC to choose a model.

Frequently asked questions

What is the minimum CPM on Adsun by country?

The minimum CPM bid is $0.70 in every country. Tier 1 countries such as the United States, United Kingdom and Germany have a publisher floor eCPM of $0.50, Tier 2 $0.25 and Tier 3 $0.10; a campaign must reach its country's floor to be shown.

What is the minimum CPC by country?

Tier 1 countries need a CPC of at least $0.025; Tier 2 and Tier 3 countries start at $0.020 per click. New CPC campaigns are ranked at an assumed 2% CTR until they have their own click data.

Which countries are Tier 1, Tier 2 and Tier 3?

Tier 1: United States, United Kingdom, Canada, Australia, Germany, France, Netherlands, Switzerland, Sweden, Norway, Denmark, Finland, Austria, Belgium, Ireland, New Zealand, Singapore, Japan, South Korea, Israel, United Arab Emirates, Saudi Arabia. Tier 2: Türkiye, Spain, Italy, Portugal, Poland, Brazil, Mexico, Argentina, Chile, Colombia, Malaysia, Thailand, Kazakhstan, Russia, China, South Africa, Georgia, Azerbaijan, Armenia, Belarus, Ukraine. Every other country is Tier 3.

Can I set a different bid for each country?

Yes. A campaign can have a base bid plus per-country bids; the country bid is used for traffic from that country.

Are these the prices I will pay?

These are minimums and suggested starting bids, not guaranteed prices. Your actual cost depends on your bid, targeting, format and competition from other advertisers.

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