Telegram ad CPM & CPC rates by country
Minimum CPM and CPC bids, publisher floor eCPM and suggested starting bids for every region on the Adsun Telegram ad network, in USD.
Rates by geo tier
| Tier | Floor eCPM | Min CPM | Suggested CPM | Min CPC | Suggested CPC |
|---|---|---|---|---|---|
| Tier 1 | $0.50 | $0.70 | $1.05 | $0.025 | $0.038 |
| Tier 2 | $0.25 | $0.70 | $1.05 | $0.020 | $0.030 |
| Tier 3 | $0.10 | $0.70 | $1.05 | $0.020 | $0.030 |
Floor eCPM is the lowest effective price per 1,000 impressions a campaign must reach to be shown in that country; it protects publisher earnings. Suggested bids are a starting point — raise them to win more traffic.
Rates by country and region
| Country | Region | Tier | Min CPM | Suggested CPM | Min CPC | Suggested CPC |
|---|---|---|---|---|---|---|
| United States US | North America | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Canada CA | North America | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Mexico MX | North America | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| United Kingdom GB | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Germany DE | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| France FR | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Netherlands NL | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Belgium BE | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Switzerland CH | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Austria AT | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Ireland IE | Western Europe | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Spain ES | Western Europe | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Italy IT | Western Europe | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Portugal PT | Western Europe | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Sweden SE | Nordics | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Norway NO | Nordics | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Denmark DK | Nordics | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Finland FI | Nordics | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Poland PL | Eastern Europe & CIS | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Ukraine UA | Eastern Europe & CIS | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Russia RU | Eastern Europe & CIS | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Belarus BY | Eastern Europe & CIS | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Moldova MD | Eastern Europe & CIS | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Romania RO | Eastern Europe & CIS | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Bulgaria BG | Eastern Europe & CIS | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Czechia CZ | Eastern Europe & CIS | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Hungary HU | Eastern Europe & CIS | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Serbia RS | Eastern Europe & CIS | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Georgia GE | Caucasus & Central Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Azerbaijan AZ | Caucasus & Central Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Armenia AM | Caucasus & Central Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Kazakhstan KZ | Caucasus & Central Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Uzbekistan UZ | Caucasus & Central Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Kyrgyzstan KG | Caucasus & Central Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Tajikistan TJ | Caucasus & Central Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Turkmenistan TM | Caucasus & Central Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Türkiye TR | Middle East | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| United Arab Emirates AE | Middle East | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Saudi Arabia SA | Middle East | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Israel IL | Middle East | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Qatar QA | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Kuwait KW | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Bahrain BH | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Oman OM | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Jordan JO | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Iraq IQ | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Iran IR | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Lebanon LB | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Yemen YE | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Syria SY | Middle East | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Egypt EG | North Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Morocco MA | North Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Algeria DZ | North Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Tunisia TN | North Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Libya LY | North Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| South Africa ZA | Sub-Saharan Africa | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Nigeria NG | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Kenya KE | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Ghana GH | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Ethiopia ET | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Tanzania TZ | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Uganda UG | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Côte d’Ivoire CI | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Senegal SN | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Cameroon CM | Sub-Saharan Africa | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| India IN | South Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Pakistan PK | South Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Bangladesh BD | South Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Sri Lanka LK | South Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Nepal NP | South Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Japan JP | East Asia | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| South Korea KR | East Asia | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| China CN | East Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Hong Kong HK | East Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Taiwan TW | East Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Mongolia MN | East Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Singapore SG | Southeast Asia | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Malaysia MY | Southeast Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Thailand TH | Southeast Asia | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Indonesia ID | Southeast Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Vietnam VN | Southeast Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Philippines PH | Southeast Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Cambodia KH | Southeast Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Myanmar (Burma) MM | Southeast Asia | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Australia AU | Oceania | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| New Zealand NZ | Oceania | T1 | $0.70 | $1.05 | $0.025 | $0.038 |
| Brazil BR | Latin America | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Argentina AR | Latin America | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Chile CL | Latin America | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Colombia CO | Latin America | T2 | $0.70 | $1.05 | $0.020 | $0.030 |
| Peru PE | Latin America | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Venezuela VE | Latin America | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Ecuador EC | Latin America | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Uruguay UY | Latin America | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Bolivia BO | Latin America | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
| Paraguay PY | Latin America | T3 | $0.70 | $1.05 | $0.020 | $0.030 |
Countries not listed use Tier 3 rates. All prices are in USD (balances are shown in USDT). See advertiser pricing for budgets and top-ups, or CPM vs CPC to choose a model.
Frequently asked questions
What is the minimum CPM on Adsun by country?
The minimum CPM bid is $0.70 in every country. Tier 1 countries such as the United States, United Kingdom and Germany have a publisher floor eCPM of $0.50, Tier 2 $0.25 and Tier 3 $0.10; a campaign must reach its country's floor to be shown.
What is the minimum CPC by country?
Tier 1 countries need a CPC of at least $0.025; Tier 2 and Tier 3 countries start at $0.020 per click. New CPC campaigns are ranked at an assumed 2% CTR until they have their own click data.
Which countries are Tier 1, Tier 2 and Tier 3?
Tier 1: United States, United Kingdom, Canada, Australia, Germany, France, Netherlands, Switzerland, Sweden, Norway, Denmark, Finland, Austria, Belgium, Ireland, New Zealand, Singapore, Japan, South Korea, Israel, United Arab Emirates, Saudi Arabia. Tier 2: Türkiye, Spain, Italy, Portugal, Poland, Brazil, Mexico, Argentina, Chile, Colombia, Malaysia, Thailand, Kazakhstan, Russia, China, South Africa, Georgia, Azerbaijan, Armenia, Belarus, Ukraine. Every other country is Tier 3.
Can I set a different bid for each country?
Yes. A campaign can have a base bid plus per-country bids; the country bid is used for traffic from that country.
Are these the prices I will pay?
These are minimums and suggested starting bids, not guaranteed prices. Your actual cost depends on your bid, targeting, format and competition from other advertisers.