How do Telegram ads work? Formats, review and cost

How Telegram ads work: does Telegram have ads, can you run ads on Telegram, how to post or place ads in channels, bots and Mini Apps, how long review takes and how much Telegram ads cost.

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Phone with ad cards beaming to chats, a bot and Mini App tiles — how Telegram ads work

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Telegram ads work in two ways. The official Telegram Ad Platform shows short sponsored text messages in large public channels and search results. Ad networks such as Adsun place your ads inside Mini Apps, bots and channel posts as rewarded, interstitial, task, native and sponsored-message formats. You create a campaign, set targeting and a budget, pay per 1,000 impressions (CPM) or per click (CPC), wait for moderation review and then track impressions, clicks and spend.

Key takeaways

Yes, you can run ads on Telegram — officially or through ad networks.
Ads appear in channels, bots, Mini Apps and search.
Every campaign goes through moderation review before delivery.
Cost depends on CPM or CPC bids, country, niche and creative.

Does Telegram have ads?

Private chats have no ads. Large public channels can show official sponsored messages, and Mini Apps, bots and channels can show ads from networks like Adsun. Telegram Premium users do not see the official sponsored messages.

How to make, post or place ads on Telegram

Choose a route: official Ad Platform, buying a post from a channel admin, or an ad network.
Prepare a destination: channel, bot, Mini App or website.
Write a short, clear creative in the audience’s language.
Set countries, languages, budget and CPM or CPC bid.
Submit for review and launch.

How long does Telegram ads review take?

Review times vary by platform and workload. On Adsun, campaign status is shown in your advertiser account; a campaign starts delivering once it is approved and your balance and budget allow it.

How much do Telegram ads cost?

Costs depend on the pricing model, target country, niche and creative quality. Adsun lets you start with a small top-up and daily budget — see the pricing page for current minimum bids, and our advertising cost guide for budgeting.

Start your first Telegram ad

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

A new channel owner spends $50 on an Adsun CPC campaign at $0.05 per click = 1,000 clicks. 35% join the channel = 350 subscribers, so cost per subscriber = 50 ÷ 350 ≈ $0.14. Use your own campaign reports for real numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

Can I run ads on Telegram?

Yes. Use the official Ad Platform, buy sponsored posts from channels, or launch campaigns on an ad network like Adsun.

How do I put ads on my Telegram channel?

As a channel owner you can sell sponsored posts or join an ad network such as Adsun to receive paid channel ads.

How do I create Telegram ads with Adsun?

Register as an advertiser, top up in USDT, choose Network or Native Ads, set targeting and bid, add your creative and submit for review.

How do I block ads on Telegram?

Official sponsored messages are hidden for Telegram Premium subscribers. Ads inside a Mini App or bot are part of that app and fund the free service.

Sources

Update log

2026-10-22: First published. Telegram features are described generally; check telegram.org and core.telegram.org for current rules.

Telegram AdsTelegram Ads explained: the official Telegram Ad Platform vs. ad networks like Adsun, ad formats in Mini Apps, bots and channels, CPM and CPC pricing, targeting, USDT payments and how to launch your first Telegram ad campaign.Launch a Telegram campaignLearn how to advertise on Telegram with Adsun: choose Network or Native Ads, prepare creatives, set targeting and budgets, and measure campaign results.Advertising cost & budgetUnderstand Telegram advertising cost without invented rate cards: Adsun budget and bid options, CPM versus CPC, test planning and conversion measurement.Official Telegram Ads vs third-partyCompare official Telegram Ads with third-party networks like Adsun on placements, formats, pricing model, payment currency, minimums, targeting, reporting, traffic quality and support.