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How to estimate potential ad revenue for a Telegram bot with 100,000 monthly active users

A step-by-step formula to estimate monthly ad revenue for a Telegram bot with 100,000 MAU: active days, ads per user, fill rate and eCPM — with low, mid and high hypothetical scenarios.

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Telegram bot next to a large calculator between a crowd of users and growing coin stacks — estimating ad revenue
Telegram bot next to a large calculator between a crowd of users and growing coin stacks — estimating ad revenue

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Estimate ad revenue for a Telegram bot with 100,000 monthly active users with: Revenue = MAU × active days per user per month × ads shown per active day × fill rate × eCPM ÷ 1,000. The inputs vary so much by country, format and frequency that you should calculate a low, mid and high scenario, then replace the assumptions with your own eCPM and fill rate after a 2–4 week test.

Key takeaways

  • Revenue = MAU × days × ads/day × fill × eCPM ÷ 1,000.
  • Model three scenarios, not one number.
  • Ads per day is a retention trade-off.
  • Replace assumptions with real test data quickly.

The formula, step by step

  • 1. Ad requests/month = MAU × active days per user × ad opportunities per day.
  • 2. Impressions = Ad requests × fill rate.
  • 3. Revenue = Impressions × eCPM ÷ 1,000.
  • 4. Revenue per user = Revenue ÷ MAU.

Three hypothetical scenarios for 100,000 MAU

Hypothetical — not real Adsun data. Low: 4 active days × 1 ad/day × 60% fill × $0.50 eCPM → 240,000 impressions → $120/month. Mid: 8 days × 2 ads × 80% fill × $1.20 → 1,280,000 impressions → $1,536/month. High: 15 days × 3 ads × 90% fill × $2.50 → 4,050,000 impressions → $10,125/month. The roughly 84× range shows why your own test data matters more than any average.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

How much can a Telegram bot with 100k users earn from ads?

It depends on active days, ads per user, fill rate and eCPM by country. Use the formula on this page with low, mid and high assumptions; no fixed amount is guaranteed.

Should I use MAU or DAU?

DAU is more precise: Revenue per day = DAU × ads per user per day × fill × eCPM ÷ 1,000. MAU estimates need an assumption about active days.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
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