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How do you shill a project on Telegram the right way?

Shilling on Telegram done right: what shilling is, community rules, value-first messages, raids vs paid placements, KOLs, task ads and native channel posts with Adsun — without spam or bans.

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Orange megaphone blasting chat bubbles, a rocket and a crypto coin toward many community phones — shilling on Telegram
Orange megaphone blasting chat bubbles, a rocket and a crypto coin toward many community phones — shilling on Telegram

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Shilling on Telegram means promoting a project — usually crypto — in chats and channels to attract attention. Done right, it is value-first: join communities that allow promotion, share useful information about your project rather than hype, respect group rules, work with channel owners and KOLs who disclose sponsorships, and replace spammy raids with paid placements. Adsun native channel posts, bot messages and task ads let you reach crypto-native Telegram users legitimately with USDT payments and measurable results.

Key takeaways

  • Shilling = promoting a project in Telegram communities.
  • Spam and fake hype get you banned and damage trust.
  • Paid placements and KOLs scale better than raids.
  • Adsun offers native channel, bot and task ads for crypto projects.

Rules of good shilling

  • Only post where promotion is allowed.
  • Lead with facts: product, utility, roadmap, team.
  • Answer questions honestly; never promise returns.
  • Use one account per person — no bot armies.
  • Disclose paid promotions.

From raids to paid reach

Raids and mass DMs are cheap but risky. Paid native placements reach more people safely. Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Measure results

  • New community members per source (separate invite links).
  • Active members after 7 days.
  • Wallet connects or sign-ups per click.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

A new Mini App reaches 5,000 daily active users. Each user sees 3 rewarded ads a day = 15,000 impressions. At a $1.20 eCPM: 15,000 ÷ 1,000 × $1.20 = $18 per day, about $540 a month. The owner spends $100 on an Adsun CPC campaign at $0.05 per click = 2,000 clicks; 40% open the app = 800 new users, cost per user = $0.125. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

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Frequently asked questions

Is shilling allowed on Telegram?

Promotion is allowed where group or channel rules permit it; spam and scams violate Telegram’s terms.

What is a shill raid?

A coordinated push of many members posting about a project in other chats. It often breaks group rules and can lead to bans.

What is the best alternative to spam shilling?

Paid native channel posts, KOL partnerships and task ads on networks like Adsun.

Sources

Update log

  • 2026-10-21: First published. Telegram and TON features are described generally; check telegram.org and docs.ton.org for current rules.
Telegram shilling guideWhat shilling on Telegram means, how crypto and Web3 projects promote through channels, groups, Mini Apps and ad networks — and how to stay transparent and avoid bans.Advertise a crypto project on TelegramPromote a crypto, DeFi, NFT or Web3 project on Telegram: channel sponsorships, Mini App and bot ads, task ads for community growth, KOLs, compliance and measurement — with Adsun.Promote a crypto airdrop on TelegramPromote an airdrop or token launch on Telegram: quest bots, task ads, channel posts, Mini App placements, anti-bot filtering and honest messaging — with campaigns on Adsun.Task adsUse Adsun Task blocks in Telegram Mini Apps: the adsun-task element, reward events, time-away checks and cooldowns for task-based monetization.