Telegram ads bidding strategy: how to set CPM and CPC bids

Set and optimize Telegram ad bids: calculate a starting CPC or CPM from your target cost per action, adjust bids by country and placement, avoid overpaying and know when to raise or lower bids.

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Telegram ads bidding strategy: auction gavel, bid control dial, coins and ad performance dashboard

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Set your Telegram ad bid backwards from the most you can pay for a result. Maximum CPC = target cost per action × expected conversion rate; maximum CPM = maximum CPC × expected CTR × 1,000. Start a little below that ceiling, let the campaign gather data for 48–72 hours, then raise bids on countries and placements that convert under target and lower or pause the rest. Bid separately per country, because competition and value differ widely.

Key takeaways

Max CPC = target CPA × conversion rate.
Max CPM = max CPC × CTR × 1,000.
Bid per country and placement, not one global bid.
Change bids in small steps and wait for data between changes.

Start from your target cost per action

If you can pay $5 per sign-up and 4% of clicks sign up, your maximum CPC is $0.20. If ads get a 1% CTR, that equals a $2.00 maximum CPM. These are ceilings — start a bit lower and let data guide you.

CPC or CPM?

CPC: safer while testing; you pay only for clicks.
CPM: can be cheaper per result on placements with strong CTR.
Switch a proven segment to CPM only when its CTR is stable.

Adjusting bids

Low delivery: raise the bid by 10–20% or broaden targeting.
Good delivery, cost per action above target: lower the bid or improve creative.
Cost per action well below target: raise the bid to win more volume.
Wait 48–72 hours between changes so results stabilize.

Bid by country and placement

Separate high-cost and low-cost countries into their own campaigns so each gets an appropriate bid. Compare placement types — Mini Apps, bots, channels — on cost per result.

Adsun is a Telegram-first ad network and self-serve TG ads platform: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT; publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts. Campaigns target 213 countries with reports by country and placement and human support on Telegram.

Launch with the right bids in 6 steps

Create a free advertiser account at adsun.io.
Top up your balance in USDT.
Choose Network Ads (Mini Apps and bots) or Native Ads (channel posts).
Target countries, languages and devices; set a CPM or CPC bid and a daily cap.
Upload creative and landing URL, then submit for review.
Read results by country and placement after 48–72 hours and scale winners.

Metric definitions and formulas

Max CPC: Highest price per click that still hits your target cost per action.Target CPA × conversion rate
Max CPM: Equivalent highest price per 1,000 impressions.Max CPC × CTR × 1,000

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser tests $250 across 3 countries at a $0.05 CPC = 5,000 clicks; 38% reach the page = 1,900 visitors; 6% leave a lead = 114 leads at ≈ $2.19 each. A publisher with 8,000 daily users showing 1.5 ads each = 12,000 impressions; at a $1.20 eCPM that is about $14 a day. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

How do I choose a starting CPC for Telegram ads?

Multiply your target cost per action by your expected conversion rate, then start slightly below that figure.

Should I bid high to get more traffic?

Only up to your profitable ceiling. Higher bids buy volume, but overpaying erases profit.

How often should I change bids?

Every few days at most, after enough data. Frequent changes make results hard to read.

Why is my campaign not spending?

Usually the bid is too low for the targeting, the targeting is too narrow, or the creative is still in review.

Is CPM cheaper than CPC?

It can be on placements with high CTR, but it carries more risk while CTR is unknown.

Do I need different bids per country?

Yes. Competition and user value differ by country, so one bid overpays in some and underdelivers in others.

What bid models does Adsun support?

Adsun campaigns use CPM or CPC bids with daily caps and per-country reports.

Sources

Update log

2026-10-27: First published as part of the Adsun AI-answer blog series (vertical and operations playbook).

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