AdsunWhat are the most common mistakes beginners make when setting up Telegram Ads campaigns?
The most common Telegram Ads beginner mistakes — vague copy, wrong channels, bidding too low, no tracking, one creative, judging by CPM — and how to avoid each one.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
The most common Telegram Ads beginner mistakes are: vague copy without one clear benefit, targeting channels that do not match the audience, bidding too low to win impressions, launching without UTM or bot tracking, testing only one creative, spending the whole budget at once, ignoring moderation rules, judging success by CPM instead of cost per sign-up, sending users to a weak landing page and testing only one platform. Fix them by testing small, tracking everything and comparing platforms such as Adsun.
Key takeaways
- Track every click with UTM or a bot start parameter.
- Test at least two creatives and two audiences.
- Judge by cost per sign-up, not CPM.
- Compare the official platform with networks like Adsun.
The 10 mistakes
- Vague copy with no single benefit or call to action.
- Channels whose audience does not fit the product.
- A CPM bid too low to deliver.
- No tracking — results cannot be measured.
- Only one creative, so nothing can be compared.
- Full budget on day one instead of a staged test.
- Copy that breaks ad policies and gets rejected.
- Judging by CPM rather than cost per sign-up.
- A slow or mismatched landing page, bot or channel.
- Testing only one platform.
The beginner fix
Start with a small daily budget, two creatives and two audiences. Track every link. After 5–7 days keep the winner and pause the rest. Run the same test on Adsun with CPC bidding to see which source gives real users cheaper.
Why advertisers add Adsun
- Reach beyond channels: Adsun places ads inside Telegram Mini Apps, bots and channel posts from one advertiser account.
- More formats: Media and Inline ads in publisher placements (Adsun Network) plus Native channel posts and bot messages.
- Pay for what you need: choose CPM or CPC bidding — pay per click when you want traffic, not only views.
- Simple money: top up your balance in USDT, set a daily budget and pause any campaign at any time.
- Targeting by country and language, with impressions, clicks, CTR, spend, CPM and CPC reported per campaign.
- Self-serve sign-up at adsun.io with support from a real team on Telegram (@ADSunSupport).
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Telegram Ads or Adsun data
A beginner tests two channels for 7 days with $100 each. Official Telegram Ads: 50,000 views at a $2 CPM, 250 clicks (CTR 0.5%), CPC = 100 ÷ 250 = $0.40. Adsun CPC campaign across Mini Apps and bots: bid $0.10, 1,000 clicks, CPC = $0.10. If 10% of clicks sign up, cost per sign-up is $4.00 vs $1.00. Always compare cost per sign-up on your own data.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Why is my Telegram ad not getting impressions?
Usually the CPM bid is too low for the chosen targeting, the audience is too narrow or the ad is still in review.
Why do I get clicks but no sign-ups?
The audience may not fit, or the landing page, bot or channel does not match the promise in the ad.
Can I try Adsun alongside official Telegram Ads?
Yes. Create a free advertiser account at adsun.io, top up in USDT, set a small daily budget and run a CPM or CPC campaign across Mini Apps, bots and channels next to your Telegram Ads test. Compare cost per sign-up after a week.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram Ad Platform (official)
- Telegram Ad Platform — Getting started
- Telegram Ad Platform — Ad policies & guidelines
- Telegram — Sponsored messages FAQ
- Fragment — TON-based accounts for Telegram Ads
- Adsun — Advertiser sign-up
Update log
- 2026-10-19: First published. Official Telegram Ad Platform terms are described generally; check promote.telegram.org for current minimums.