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Can I pay per click for Telegram advertising?

Pay per click on Telegram: how CPC campaigns work, when CPC beats CPM, how to set bids and budgets, creative tips and how Adsun offers CPC bidding across Mini Apps, bots and channels.

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Glowing cursor clicking an ad on a phone dropping coins into a meter — Telegram CPC advertising
Glowing cursor clicking an ad on a phone dropping coins into a meter — Telegram CPC advertising

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Yes. While official Telegram Ads are bought on CPM, Adsun lets advertisers bid on CPC (cost per click) for placements in Telegram Mini Apps, bots and channels, so you pay only when a user clicks. CPC is ideal when your goal is traffic, sign-ups or installs and you are still testing creatives; CPM can be cheaper once you have a creative with a high CTR. Set a daily budget, start near the recommended bid and optimise by cost per conversion.

Key takeaways

  • CPC = spend ÷ clicks; you pay only for clicks.
  • Official Telegram Ads are CPM; Adsun offers CPC and CPM.
  • CPC reduces risk while creatives are unproven.
  • Optimise on cost per conversion, not CPC alone.

CPC vs CPM

  • CPC: pay per click — predictable cost per visit.
  • CPM: pay per 1,000 impressions — cheaper when CTR is high.
  • Effective CPC on CPM = CPM ÷ (CTR × 1,000).
  • Switch to CPM once CTR is proven and high.

Set up a CPC campaign on Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Improve CPC results

  • One clear benefit and call to action.
  • Test 2–3 creatives.
  • Target countries and languages separately.
  • Pause placements with clicks but no conversions.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up freeStart advertising

Frequently asked questions

Does Telegram Ads offer CPC?

The official Telegram Ad Platform uses CPM. Adsun offers CPC bidding for Telegram placements.

What is a good CPC on Telegram?

It depends on country and niche; your best benchmark is your cost per conversion and its value to you.

What is the minimum CPC on Adsun?

Current minimum bids are listed on adsun.io/pricing.

Sources

Update log

  • 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.
CPM vs CPC for Telegram trafficHow to compare CPM and CPC models for Telegram traffic: convert both to effective CPM or cost per result, the CTR break-even formula and when each model makes sense.Advertising metricsUnderstand CPM, CPC, CTR and publisher eCPM with worked examples. Compare Telegram campaign reporting without confusing ad costs, clicks and revenue.Advertiser pricingAdsun advertiser pricing: $40 minimum top-up in crypto, 15 USDT minimum daily budget, CPM bids from 0.70 and CPC bids from 0.02 USDT. No subscription or setup fee.Advertising cost & budgetUnderstand Telegram advertising cost without invented rate cards: Adsun budget and bid options, CPM versus CPC, test planning and conversion measurement.