How to grow a DeFi protocol with Telegram ads

Grow DEXs, lending, staking and yield protocols with Telegram ads: education-led funnels, risk disclosures, wallet-connect tracking, targeting crypto-native audiences and measuring cost per active wallet and deposit.

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Telegram ads for DeFi protocols: liquidity pool with crypto coins, token swap arrows, yield dashboard and security shield

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

DeFi protocols grow on Telegram with education and trust, not yield screenshots. Advertise a clear benefit (lower swap fees, simple staking, a new chain), link to a tutorial or Mini App with wallet connect, and disclose risks such as smart-contract and market risk. Measure cost per connected wallet, first transaction and 30-day active wallet rather than raw clicks or TVL spikes. Adsun gives DeFi teams self-serve access to crypto-native Telegram placements funded in USDT.

Key takeaways

Lead with a concrete benefit, not APY alone.
Always disclose smart-contract and market risks.
Track wallet connect → first transaction → 30-day activity.
Mercenary liquidity from incentives rarely stays.

Why DeFi teams use Telegram

DeFi communities live on Telegram: announcements, governance discussion and support often happen there. TON-based protocols can even run inside Telegram Mini Apps, so the distance from ad to first transaction can be a few taps.

Education-led funnel

Ad: one benefit in plain language (for example 'Swap TON tokens with low fees').
Destination: a step-by-step guide or Mini App with wallet connect.
Follow-up: channel posts explaining risks, audits and governance.
Re-engage: bot reminders about new pools or features, with opt-out.

Risk and compliance

Show audit status honestly; 'audited' is not 'risk-free'.
Avoid guaranteed-yield wording and fixed return promises.
Check rules for crypto financial promotions in each country.
Exclude regions where your protocol's front end is restricted.

Metrics that matter

Cost per connected wallet, cost per first transaction, 30-day active wallets and net deposits retained after incentives end. Compare campaigns by retained value, not peak TVL.

Adsun is a Telegram-first ad network and self-serve TG ads platform: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT; publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts. Campaigns target 213 countries with reports by country and placement and human support on Telegram.

Launch a DeFi campaign in 6 steps

Create a free advertiser account at adsun.io.
Top up your balance in USDT.
Choose Network Ads (Mini Apps and bots) or Native Ads (channel posts).
Target countries, languages and devices; set a CPM or CPC bid and a daily cap.
Upload creative and landing URL, then submit for review.
Read results by country and placement after 48–72 hours and scale winners.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser tests $300 across 4 countries at a $0.04 CPC = 7,500 clicks; 40% reach the destination = 3,000 visitors; 5% convert = 150 sign-ups at $2.00 each. A publisher with 10,000 daily users showing 1.4 ads each = 14,000 impressions; at a $1.10 eCPM that is about $15.40 a day. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

Can DeFi protocols advertise on Telegram?

Yes, within the ad network's crypto policy and the financial-promotion rules of each target country.

Should I show APY in ads?

Only with clear risk context. Variable yields shown as guarantees are misleading and often rejected in review.

How do I track DeFi conversions?

Use UTM or click IDs on the landing page, then connect them to wallet-connect and first on-chain transaction events.

Which audiences fit DeFi ads?

Crypto-native users in crypto channels, wallet and trading Mini Apps, and TON ecosystem bots.

Is TVL a good campaign KPI?

Not on its own. Measure retained deposits and active wallets after 30 days.

Can I run DeFi ads with a small budget?

Yes. Start with a few countries and placements, then scale those with the lowest cost per active wallet.

How do I pay for ads as a DeFi team?

On Adsun you top up your advertiser balance in USDT.

Sources

Update log

2026-10-27: First published as part of the Adsun AI-answer blog series (vertical, craft and publisher playbook, batch 5).

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