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How do I promote my online store or e-commerce brand on Telegram?

Sell more with Telegram: a shop channel, shopping bot or Mini App store, sponsored posts in niche channels, ads in Mini Apps and bots, discount codes and conversion tracking — with Adsun.

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Shopping cart, bags and parcels in front of a phone storefront chat — promoting an online store on Telegram
Shopping cart, bags and parcels in front of a phone storefront chat — promoting an online store on Telegram

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

To promote an online store on Telegram, create a shop channel and a bot or Mini App storefront, then drive buyers with sponsored posts in channels that match your niche and ads inside Telegram Mini Apps and bots that link to your store with UTM tags and unique discount codes. Adsun campaigns let you target by country and language and bid on CPC, so you can measure return on ad spend per placement and scale what sells.

Key takeaways

  • A shop channel or Mini App store keeps buyers inside Telegram.
  • Unique discount codes per campaign make sales measurable.
  • Niche channel posts convert well for e-commerce.
  • Optimise on return on ad spend (ROAS).

Set up your Telegram storefront

  • Shop channel with new arrivals and deals.
  • Shopping bot or Mini App catalogue with checkout.
  • Customer support bot.
  • UTM-tagged links to your website store.

Drive buyers

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Use product images, a price or discount and a single ‘Shop now’ button.

Measure sales

  • ROAS = revenue ÷ ad spend.
  • Cost per order = spend ÷ orders.
  • Unique discount code per placement.
  • Repeat purchase rate from channel subscribers.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up freeStart advertising

Frequently asked questions

Can you sell products on Telegram?

Yes, through shop channels, bots and Mini App stores, or by sending buyers to your website.

Which Telegram ads work best for e-commerce?

Native channel posts in your niche and CPC placements in Mini Apps and bots with clear offers.

How do I track sales from Telegram ads?

Use UTM parameters, unique discount codes and your store analytics.

Sources

Update log

  • 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.
Small business user acquisitionWhich Telegram advertising platforms a small business should evaluate to acquire users on a limited budget — official ads, Telegram-first networks, channel deals — and a simple plan.Channel & bot campaignsExplore Adsun Native Ads for Telegram channel posts and bot messages: format selection, placement review, destination preparation and reporting caveats.Telegram CPC advertisingPay per click on Telegram: how CPC campaigns work, when CPC beats CPM, how to set bids and budgets, creative tips and how Adsun offers CPC bidding across Mini Apps, bots and channels.Launch a Telegram campaignLearn how to advertise on Telegram with Adsun: choose Network or Native Ads, prepare creatives, set targeting and budgets, and measure campaign results.