Alternatives to Telegram’s official advertising platform

Alternatives to Telegram’s official Ad Platform for advertisers and publishers: Telegram-first ad networks, multi-channel networks, channel marketplaces and direct deals — and when to use each.

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Ad network hub connecting advertisers to Telegram Mini Apps, bots and channels — Telegram Ads alternatives

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

The main alternatives to Telegram’s official advertising platform are Telegram-first ad networks such as Adsun, Adsgram, Adexium and TAds, multi-channel networks with Telegram traffic such as Monetag, RichAds and Adsterra, channel marketplaces and direct sponsorship deals. They are useful when you need Mini App or bot inventory, smaller budgets or publisher monetization that the official platform does not offer.

Key takeaways

The official platform focuses on sponsored messages in channels.
Alternatives reach Mini App and bot users and let developers earn from their own traffic.
Many teams combine the official platform with a network.
Adsun is an independent alternative — not Telegram’s official product.

When an alternative makes sense

You want to monetize your own Mini App or bot.
You need in-app formats such as rewarded or task ads.
You want country targeting and per-block reporting inside Mini Apps.
Your budget or creative needs don’t fit the official platform’s requirements.

Alternative types

Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.

Where Adsun fits

Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is an alternative to Telegram Ads?

Telegram-first ad networks such as Adsun, multi-channel networks with Telegram traffic, channel marketplaces and direct sponsorships are the main alternatives.

Is Adsun affiliated with Telegram?

No. Adsun is an independent advertising network for Telegram Mini Apps, bots and channels.

Can I use the official platform and a network together?

Yes. Many advertisers run official sponsored messages for channel reach and a network for Mini App and bot users.

Sources

Update log

2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.

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