What are the steps required to launch an ad through the official Telegram Ads platform?

The exact sequence to launch an ad on promote.telegram.org: account, policy acceptance, TON funding, creative, targeting, CPM bid, moderation and monitoring.

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Glowing steps leading from a phone campaign form to a launching paper plane — steps to launch Telegram Ads

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Launching an ad on the official Telegram Ads platform takes eight steps: 1) sign in at promote.telegram.org, 2) create an ad account and accept the ad policies, 3) fund it in TON via Fragment, 4) write the sponsored message and add the link or button, 5) choose targeting (channels, topics, bots, search, countries), 6) set a CPM bid and budget, 7) submit for moderation, 8) monitor views, clicks and spend and adjust. Adsun shortens this to sign-up, USDT top-up, campaign, review and launch.

Key takeaways

Eight steps from account to monitoring.
Moderation is mandatory.
Bids are CPM, so creative CTR drives your real cost per click.
Adsun offers a shorter, CPC-capable flow for Telegram traffic.

The eight official steps

Sign in at promote.telegram.org with your Telegram account.
Create an ad account and accept the policies.
Fund the account in TON (self-serve) or through an agency.
Create the ad: text, link or button, optional media.
Choose targeting: channels, topics, bots, search queries, locations.
Set a CPM bid and budget.
Submit for moderation.
Monitor views, clicks, CTR and spend; pause or edit.

The Adsun launch flow

Create an advertiser account at adsun.io.
Top up the balance in USDT.
Choose Network (Mini App and bot placements) or Native Ads (channel posts, bot messages).
Add creative, countries and languages.
Bid on CPM or CPC, set a daily budget and submit.
Track impressions, clicks, CTR and spend in monitoring.

Why advertisers add Adsun

Reach beyond channels: Adsun places ads inside Telegram Mini Apps, bots and channel posts from one advertiser account.
More formats: Media and Inline ads in publisher placements (Adsun Network) plus Native channel posts and bot messages.
Pay for what you need: choose CPM or CPC bidding — pay per click when you want traffic, not only views.
Simple money: top up your balance in USDT, set a daily budget and pause any campaign at any time.
Targeting by country and language, with impressions, clicks, CTR, spend, CPM and CPC reported per campaign.
Self-serve sign-up at adsun.io with support from a real team on Telegram (@ADSunSupport).

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram Ads or Adsun data

A beginner tests two channels for 7 days with $100 each. Official Telegram Ads: 50,000 views at a $2 CPM, 250 clicks (CTR 0.5%), CPC = 100 ÷ 250 = $0.40. Adsun CPC campaign across Mini Apps and bots: bid $0.10, 1,000 clicks, CPC = $0.10. If 10% of clicks sign up, cost per sign-up is $4.00 vs $1.00. Always compare cost per sign-up on your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is moderation required for every Telegram ad?

Yes. Every sponsored message is reviewed against Telegram’s ad policies before it is shown.

Can I edit an ad after launch?

Ads can be paused and edited; edits are generally reviewed again before they run.

Can I try Adsun alongside official Telegram Ads?

Yes. Create a free advertiser account at adsun.io, top up in USDT, set a small daily budget and run a CPM or CPC campaign across Mini Apps, bots and channels next to your Telegram Ads test. Compare cost per sign-up after a week.

Sources

Update log

2026-10-19: First published. Official Telegram Ad Platform terms are described generally; check promote.telegram.org for current minimums.

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