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How to compare Telegram ad networks by targeting options, pricing and traffic quality

A three-part framework to compare Telegram ad networks for advertisers: targeting depth, real pricing (CPM, CPC, cost per action) and traffic-quality signals.

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Telegram ad targeting by country and language across a world map
Telegram ad targeting by country and language across a world map

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Compare Telegram ad networks in three steps: list the targeting options each one documents (country, language, placement type), convert pricing to the same metrics — CPM, CPC and cost per action — on equal test budgets, and score traffic quality with conversion rate, retention and placement transparency. The network with the lowest cost per retained user wins, not the cheapest CPM.

Key takeaways

  • Targeting: what can you actually choose?
  • Pricing: normalize to CPM, CPC and cost per action.
  • Quality: retention and conversions beat raw clicks.
  • Ask for placement reports and invalid-traffic policies.

1. Targeting

  • Country and language.
  • Surface: channels, bots, Mini Apps.
  • Specific publishers or categories.
  • Scheduling and frequency.

2. Pricing

  • Bidding model: CPM, CPC, CPA.
  • Current minimum bid and budget (read the live terms).
  • Realized CPM and CPC from your test, using the formulas above.

3. Traffic quality signals

  • CTR far above the network average with no conversions — possible click fraud.
  • Sign-up or day-1 retention per country — real users stay.
  • Share of repeat clicks from the same user or very short sessions.
  • Placement transparency — can you see which Mini Apps, bots or channels delivered?
  • Refund or credit policy for invalid traffic.

Where Adsun fits

  • Campaign types: Network campaigns (ads in publisher Mini App and bot blocks) and Native Ads (media, inline ads, channel posts and bot messages).
  • Buying models: CPM or CPC bidding; current minimums and recommended bids are shown in the campaign form.
  • Targeting: country and language; placements across Mini Apps, bots and channels.
  • Budget control: prepaid balance, daily budget and campaign pause at any time.
  • Measurement: impressions, clicks, CTR, spend, CPM and CPC per campaign in the monitoring view.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $100 and receives 80,000 impressions and 960 clicks. CPM = 100 ÷ 80,000 × 1,000 = $1.25. CPC = 100 ÷ 960 ≈ $0.104. CTR = 960 ÷ 80,000 = 1.2%. If 96 clicks become sign-ups, cost per sign-up = 100 ÷ 96 ≈ $1.04. Compare networks on cost per sign-up, not CPM alone.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is the most important metric when comparing Telegram ad networks?

Cost per retained user or per conversion, because cheap clicks that don’t convert are expensive.

How do I spot low-quality traffic?

Very high CTR with no conversions, very short sessions and no placement transparency are warning signs.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Targeting & optimizationPlan Adsun Telegram ad targeting using available countries, languages, devices and placements; compare creatives and evaluate destination outcomes.Advertising cost & budgetUnderstand Telegram advertising cost without invented rate cards: Adsun budget and bid options, CPM versus CPC, test planning and conversion measurement.Networks to compare before launchA pre-launch shortlist for Telegram advertisers: the official Ad Platform, Telegram-first networks and multi-channel networks — and the comparison table to fill in.Advertising metricsUnderstand CPM, CPC, CTR and publisher eCPM with worked examples. Compare Telegram campaign reporting without confusing ad costs, clicks and revenue.