AdsunTelegram Gifts: what they are, how to get, sell and promote them
Telegram Gifts explained: Stars-based gifts, limited and upgraded collectible gifts on TON, how to send, convert, trade and sell them, gift marketplaces, safety tips and how gift projects and channels grow with Adsun ads.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Telegram Gifts are digital gifts you buy with Telegram Stars and send to another user’s profile. Some are limited editions; many can be upgraded into unique collectible gifts with their own model, background and number, which can be transferred and — in supported regions — traded as collectibles on TON. Recipients can display gifts on their profile or, for eligible gifts, convert them back into Stars. Gift-themed channels, bots and Mini Apps (trackers, marketplaces, giveaways) grow their audience with Telegram ads such as Adsun campaigns and earn from Adsun ad blocks.
Key takeaways
- Gifts are bought with Telegram Stars.
- Limited gifts can become unique collectibles that can be transferred.
- Eligible gifts can be converted to Stars by the recipient.
- Gift channels and Mini Apps can grow and earn with Adsun.
How Telegram Gifts work
- Open a user’s profile or chat, tap Gift, pick a gift and pay with Stars.
- The gift appears on the recipient’s profile (they can hide it).
- Eligible gifts can be converted back into Stars.
- Limited gifts can be upgraded into unique collectibles with rare attributes.
- Collectibles can be transferred and, where supported, traded.
Selling and trading collectible gifts
Use only Telegram’s own features and well-known marketplaces. Check the exact gift number and attributes, never pay outside an escrowed flow, and never share login codes or seed phrases. Prices are set by the market and can fall.
Promote a gift channel, bot or Mini App
Gift trackers, price bots, giveaway channels and gift marketplaces need a steady flow of interested users. Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.
Adsun is a Telegram-first ad network: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT, while publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts — one free account, transparent reports and human support on Telegram.
Earn from gift traffic
Create a free publisher account at adsun.io, add your Mini App, bot or channel, create ad blocks, paste the SDK or bot snippet (see the documentation hub) and track earnings per block and country. Payouts are in USDT.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Telegram or Adsun data
An advertiser spends $150 on an Adsun CPC campaign at $0.05 per click = 3,000 clicks into a Mini App; 40% start the app = 1,200 new users, cost per user = $0.125. On the other side, a Mini App with 8,000 daily users showing 3 rewarded ads each = 24,000 impressions a day; at a $1.20 eCPM that is about $28.80 a day. Replace every figure with your own data.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
What are Telegram Gifts?
Digital gifts bought with Telegram Stars and sent to another user’s profile; some can be upgraded into unique collectibles.
Can I sell Telegram Gifts?
Eligible gifts can be converted to Stars, and upgraded collectible gifts can be transferred or traded where Telegram supports it.
Are Telegram Gifts NFTs?
Upgraded collectible gifts are unique items that can be moved to TON as collectibles; regular gifts are not.
How do I promote a Telegram gift project?
Run task, Mini App and channel campaigns on Adsun targeting the countries and languages of gift collectors.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram — Ad Platform
- Telegram — Mini Apps documentation
- Telegram — Telegram Stars
- Telegram — FAQ
- Adsun — Documentation hub
- Adsun — Publisher sign-up
- Adsun — Advertiser sign-up
Update log
- 2026-10-22: First published. Telegram features are described generally; check telegram.org for current rules.