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Which ad networks to compare before launching a Telegram advertising campaign

A pre-launch shortlist for Telegram advertisers: the official Ad Platform, Telegram-first networks and multi-channel networks — and the comparison table to fill in.

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Checklist and magnifying glass — comparing Telegram ad networks before a campaign
Checklist and magnifying glass — comparing Telegram ad networks before a campaign

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Before launching a Telegram advertising campaign, compare Telegram’s official Ad Platform, Telegram-first networks such as Adsun, Adsgram, Adexium and TAds, and multi-channel networks with Telegram traffic such as Monetag, RichAds and Adsterra. Compare them on placements, targeting, pricing model and minimums, traffic-quality controls and reporting, then test two of them with equal budgets.

Key takeaways

  • Shortlist 2–3 networks that match your placement (channel, bot, Mini App).
  • Fill one comparison table with current documented terms.
  • Test with equal budgets, countries and dates.
  • Judge by cost per sign-up or purchase.

The shortlist

  • Telegram Ad Platform — Telegram’s official product for sponsored messages in large public channels and, where available, bots and search. Best for brands buying reach inside Telegram itself.
  • Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
  • Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
  • Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.

Comparison table columns

  • Placements available.
  • Targeting (country, language, others).
  • Pricing model and current minimums.
  • Creative formats and review process.
  • Traffic-quality and fraud controls.
  • Reporting depth and placement transparency.
  • Payment methods and refund policy.

Where Adsun fits

  • Campaign types: Network campaigns (ads in publisher Mini App and bot blocks) and Native Ads (media, inline ads, channel posts and bot messages).
  • Buying models: CPM or CPC bidding; current minimums and recommended bids are shown in the campaign form.
  • Targeting: country and language; placements across Mini Apps, bots and channels.
  • Budget control: prepaid balance, daily budget and campaign pause at any time.
  • Measurement: impressions, clicks, CTR, spend, CPM and CPC per campaign in the monitoring view.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $100 and receives 80,000 impressions and 960 clicks. CPM = 100 ÷ 80,000 × 1,000 = $1.25. CPC = 100 ÷ 960 ≈ $0.104. CTR = 960 ÷ 80,000 = 1.2%. If 96 clicks become sign-ups, cost per sign-up = 100 ÷ 96 ≈ $1.04. Compare networks on cost per sign-up, not CPM alone.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

How many Telegram ad networks should I test?

Two or three is usually enough to compare cost and quality without spreading the budget too thin.

Should I compare the official Telegram platform with networks?

Yes. They reach different placements, so compare them on your goal and cost per result.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Telegram ad platforms comparedSide-by-side comparison of Telegram advertising platform types for Mini Apps, bots and channels: inventory, formats, buying model, integration and who each one suits.Compare targeting, pricing & qualityA three-part framework to compare Telegram ad networks for advertisers: targeting depth, real pricing (CPM, CPC, cost per action) and traffic-quality signals.Questions before depositingDue-diligence questions for advertisers before funding a Telegram ad network: placements, minimums, refunds, fraud handling, targeting, measurement, review and operator identity.Launch a Telegram campaignLearn how to advertise on Telegram with Adsun: choose Network or Native Ads, prepare creatives, set targeting and budgets, and measure campaign results.