Telegram ad network: how it works for advertisers and publishers

Key takeaways

• Two sides: advertisers buy reach, publishers sell ad placements.
• Inventory lives inside Telegram: Mini Apps, bots and channels.
• Common formats: rewarded, interstitial, task and native ads.
• Adsun is an independent Telegram ad network, not Telegram’s official ad platform.

Definition

An ad network aggregates ad space from many publishers and sells it to many advertisers. A Telegram ad network does this specifically for placements inside Telegram, where users spend time in Mini Apps, bots and channels rather than on ordinary websites.

How a Telegram ad network works

• The publisher registers a Mini App, bot or channel and creates ad blocks.
• The publisher integrates the network’s SDK or bot snippet.
• The advertiser creates a campaign with creative, destination, targeting and budget.
• When a user reaches a placement, the network selects an eligible ad and records the impression.
• Both sides see reporting; the publisher is paid for delivered ads under the network’s terms.

Ad formats you will find

• Rewarded ads — opt-in ads that grant an in-app reward.
• Interstitial ads — full-screen ads between screens or levels.
• Task ads — users complete an action such as joining a channel.
• Native ads — sponsored channel posts and bot messages.

How to choose one

Compare supported platforms, ad formats, integration effort, reporting detail, payout terms, creative review and support. See the Adsun ad network comparison checklist for a neutral list of questions to ask any network.

Frequently asked questions

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