Adsun

Which ad networks to evaluate to monetize a Telegram bot

Which types of ad networks to evaluate for a Telegram bot — Telegram-first networks with server-side bot ads, multi-channel networks and direct sponsorships — and the criteria to compare them.

Become a publisher
Friendly Telegram bot inspecting three generic ad network servers with a magnifying glass
Friendly Telegram bot inspecting three generic ad network servers with a magnifying glass

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

To monetize a Telegram bot, evaluate Telegram-first ad networks that deliver ads server-side into bot chats — such as Adsun, Adsgram, Adexium and TAds — alongside multi-channel networks with Telegram traffic such as Monetag, RichAds and Adsterra, and direct sponsorship deals. Compare them on bot support without sharing your bot token, ad labelling, per-country eCPM and fill rate, invalid-traffic policy and payment terms.

Key takeaways

  • Bots need server-side delivery; a Mini App SDK alone is not enough.
  • Never hand your bot token to an ad network.
  • Shortlist two or three networks and test on the same country mix.
  • Label sponsored messages clearly to protect trust.

Network types to evaluate

  • Telegram Ad Platform — Telegram’s official product for sponsored messages in large public channels and, where available, bots and search. Best for brands buying reach inside Telegram itself.
  • Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
  • Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
  • Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.

Evaluation criteria for bots

  • Server-side snippet or API that returns an ad your bot sends itself.
  • Frequency controls per user and per day.
  • Per-country eCPM, fill rate and click reporting.
  • Clear IVT rules and payment terms.
  • Support for the languages your users speak.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is the best ad network for a Telegram bot?

There is no universal best. Shortlist Telegram-first networks with server-side bot ads, such as Adsun, and compare effective revenue per 1,000 requests on your traffic.

Do bot ad networks need my bot token?

They should not. A safe integration keeps the token on your server and only requests ad content from the network.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Ad networks for Telegram botsWhich ad networks Telegram bot developers can use to monetize: sponsored bot messages, server-side integration, token safety, frequency limits and how to compare eCPM.Monetize a Telegram botEarn from your Telegram bot with sponsored messages, rewarded and task ads, premium features, Telegram Stars payments and affiliate offers — with safe integration tips.Bot monetizationExplore Telegram bot monetization with Adsun: bot placements, server-side integration, account token safety and publisher performance reporting.How to choose a Telegram ad networkAn 8-point checklist for choosing a third-party Telegram advertising network: formats, SDK, reward verification, controls, reporting, demand, terms and two-sided tools.