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What information should advertisers review on AdsUn before creating their first campaign?

Before your first Adsun campaign, review campaign types, formats, targeting, bidding and minimums, USDT top-up, creative rules, reporting and support — a 10-minute checklist.

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Checklist, wallet and shield next to a phone — what to review before your first Adsun campaign
Checklist, wallet and shield next to a phone — what to review before your first Adsun campaign

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Before creating your first Adsun campaign, review: the campaign types (Network for Mini App and bot placements, Native Ads for channel posts and bot messages), the creative formats and their requirements, available countries and languages, CPM vs CPC bidding with the recommended and minimum bids shown in the form, how to top up the USDT balance, the creative review rules, the monitoring metrics and how to reach support. It takes about ten minutes and prevents most first-campaign mistakes.

Key takeaways

  • Know Network vs Native Ads.
  • Check minimum and recommended bids in the form.
  • Prepare a compliant creative and a tracked link.
  • Save @ADSunSupport for questions.

The 10-minute review

  • Campaign types: Network (Media, Inline) and Native Ads (channel posts, bot messages).
  • Creative specs: headline, text, image, call to action.
  • Targeting: countries and languages.
  • Bidding: CPM or CPC; recommended and minimum values in the form.
  • Balance: USDT top-up in the advertiser dashboard.
  • Review rules: what creatives and categories are allowed.
  • Reporting: impressions, clicks, CTR, spend, CPM, CPC.
  • Support: @ADSunSupport and support@adsun.io.

Prepare before you click Create

  • One goal and one destination.
  • Two creative variants.
  • A UTM-tagged link or bot start parameter.
  • A daily budget you are comfortable testing.

Why Adsun makes this easy

  • One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
  • CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
  • Prepaid balance in USDT — no TON purchase or price swings needed.
  • Daily budget per campaign and instant pause at any time.
  • Country and language targeting in a guided campaign form with recommended bids.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
  • Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or Telegram Ads data

A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Where do I see Adsun minimum bids?

Current minimum and recommended bids are shown directly in the campaign form before you launch.

Does Adsun review creatives?

Yes. Campaigns are reviewed before they go live.

How do I start with Adsun?

Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.

Sources

Update log

  • 2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.
Pricing, payments & requirementsWhat Adsun publishes about pricing, payments and publisher requirements: CPM/CPC bidding, USDT balances and payouts to TON wallets, and what is only shown inside the account.Adsun ad formatsThe ad formats Adsun documents publicly: Reward, Interstitial and Task blocks for Mini Apps, bot placements, and Native Ads for channel posts and bot messages, plus Network Media and Inline ads.Your first Telegram Ads campaignCreate your first Telegram Ads campaign step by step: account, TON budget, ad text, channel targeting, CPM bid and review — plus a faster way to test Telegram traffic with Adsun.Questions before depositingDue-diligence questions for advertisers before funding a Telegram ad network: placements, minimums, refunds, fraud handling, targeting, measurement, review and operator identity.