Telegram Mini App advertising

Advertising a Mini App is different from monetizing one

A publisher monetizes a Mini App by integrating ad blocks. An advertiser pays to promote a destination and acquire visitors. The same business can do both, but publisher eCPM and advertiser acquisition cost answer different questions.

Adsun Network campaigns support Media and Inline creatives, while Native Ads supports channel posts and bot messages. Which placement fits a Mini App promotion depends on available inventory and the options in the campaign form.

Check the Mini App entry experience

• Open the destination from Telegram on the devices you intend to reach.
• Confirm that the ad’s promise is visible when the Mini App opens.
• Test the first meaningful action and any required login or onboarding.
• Keep campaign identifiers free of personal data and verify that your destination records them as expected.

Match the creative to the first action

Show what a new visitor can actually do: a game session, a useful tool or a specific product experience. Use a truthful call to action and preview each creative before submitting it. Avoid suggesting a reward, result or feature that the destination does not provide.

Separate an incentivized opening from a retained user. A user may open a destination for an in-app benefit without becoming a regular user. Measure useful actions and later return visits in your own analytics.

Evaluate user acquisition beyond CTR

Read campaign spend and clicks alongside recorded app starts, completed onboarding and retention. If you calculate cost per acquired user, define the acquisition event first and use matching dates and attributable outcomes.

Do not treat reported CPC as cost per activated or retained user. Adsun campaign reporting alone does not establish lifetime value, return on ad spend or retention.

Plan your next step

Read the Adsun advertiser overview, compare campaign metrics, or contact support to check the terms relevant to your campaign.

Frequently asked questions