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Can I advertise on Telegram with USDT instead of TON?

Official Telegram Ads are funded in TON. Learn how to advertise on Telegram with USDT and other crypto through Adsun: top-up, daily budgets, CPM or CPC bidding and reporting in USDT.

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Green stablecoin streaming into a phone ad campaign dashboard with a launch button — advertising on Telegram with USDT
Green stablecoin streaming into a phone ad campaign dashboard with a launch button — advertising on Telegram with USDT

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Yes. Official Telegram Ads are funded in TON through Fragment, but third-party Telegram networks let you pay differently. On Adsun you top up your advertiser balance in USDT or other supported crypto, spend and reporting are shown in USDT, and you set a daily budget with CPM or CPC bids for placements in Mini Apps, bots and channels. No TON purchase, no subscription and no setup fee.

Key takeaways

  • Official Telegram Ads require TON; Adsun accepts USDT and crypto.
  • Budgets and reports in USDT make costs easy to track.
  • Daily budgets and pause give full control.
  • CPC lets you pay only for clicks.

Why USDT is easier

  • Stable value — no price swings between top-up and spend.
  • Already held by most crypto businesses.
  • Clear accounting in a dollar-pegged unit.

How to advertise with USDT on Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Why advertisers choose Adsun

  • Telegram-native reach: ads inside Mini Apps, bots and channel posts from one account.
  • Both pricing models: bid on CPM for reach or CPC to pay only for clicks.
  • Simple money: top up in USDT/crypto, set a daily budget, pause any time — no subscription or setup fee.
  • Targeting by country, language, device and Telegram Premium status.
  • Clear reporting: impressions, clicks, CTR, spend, CPM and CPC per campaign.
  • Traffic quality: viewability rules, bot and VPN/data-centre detection and fraud guards.
  • Two-sided: publishers earn USDT from Reward, Interstitial and Task blocks with server-verified rewards.
  • Real human support on Telegram (@ADSunSupport) and email.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up freeStart advertising

Frequently asked questions

Do I need TON to advertise on Telegram?

Only for the official Telegram Ad Platform. Adsun lets you advertise to Telegram users with USDT.

What is the minimum USDT top-up on Adsun?

Current minimum top-up, daily budget and bids are listed on adsun.io/pricing.

Can I get unused balance back?

Balance rules are explained in your account and terms; contact support@adsun.io for specific cases.

Sources

Update log

  • 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.
Advertiser pricingAdsun advertiser pricing: $40 minimum top-up in crypto, 15 USDT minimum daily budget, CPM bids from 0.70 and CPC bids from 0.02 USDT. No subscription or setup fee.Telegram Ads budget & paymentUnderstand Telegram Ads money before you start: TON funding via Fragment, minimum deposit and CPM, how budget is spent, refunds and taxes — and Adsun’s USDT balance with CPC or CPM.Telegram CPC advertisingPay per click on Telegram: how CPC campaigns work, when CPC beats CPM, how to set bids and budgets, creative tips and how Adsun offers CPC bidding across Mini Apps, bots and channels.Your first Telegram Ads campaignCreate your first Telegram Ads campaign step by step: account, TON budget, ad text, channel targeting, CPM bid and review — plus a faster way to test Telegram traffic with Adsun.