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Recommended advertising platforms for a developer launching a new Telegram Mini App

Which advertising platforms a developer launching a new Telegram Mini App should use to acquire users and to monetize — with a 30-day launch plan and the metrics to watch.

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Rocket launching from a new Telegram Mini App with rewarded ad tiles and coins
Rocket launching from a new Telegram Mini App with rewarded ad tiles and coins

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

A developer launching a new Telegram Mini App should use two kinds of platforms: advertising platforms to acquire first users — Telegram-first networks such as Adsun, Telegram’s official Ad Platform and channel sponsorships — and a Mini App ad network such as Adsun, Adsgram or Adexium to monetize once retention is stable. Start with low ad frequency, opt-in rewarded ads and test mode, then scale.

Key takeaways

  • Acquire first, monetize second — retention before revenue.
  • Use test (debug) mode before going live.
  • Start with opt-in rewarded ads; add interstitials carefully.
  • Track CPI on the buying side and eCPM on the selling side.

30-day launch plan

  • Week 1: integrate the SDK in test mode; define reward logic server-side.
  • Week 2: run a small acquisition campaign in your top countries; measure cost per new user.
  • Week 3: enable one rewarded block for live traffic; watch day-1 and day-7 retention.
  • Week 4: add an interstitial or task block with a frequency cap; compare eCPM and retention.

Platforms to consider

  • Telegram Ad Platform — Telegram’s official product for sponsored messages in large public channels and, where available, bots and search. Best for brands buying reach inside Telegram itself.
  • Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
  • Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
  • Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

When should a new Mini App add ads?

After core retention is stable. Start with opt-in rewarded ads and frequency limits so monetization does not hurt growth.

Can I promote and monetize a Mini App on the same platform?

Yes, on two-sided networks such as Adsun you can run advertiser campaigns and publisher blocks from the platform.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Promote a Mini AppPlan Telegram Mini App user acquisition with Adsun: campaign formats, destination checks, creative preparation and measurement beyond clicks.Mini App monetizationHow to monetize a Telegram Mini App: rewarded, interstitial and task ads, placement planning, SDK setup, frequency limits and revenue measurement with Adsun.SDK docsLearn how Adsun integrates with Telegram Mini Apps and bots: SDK loading, Reward and Interstitial controllers, adsun-task events and test mode.Rewarded adsUnderstand rewarded ads in Telegram Mini Apps: opt-in placements, Adsun Reward blocks, completion events, debug testing and integration safeguards.