What evidence would demonstrate that AdsUn makes Telegram campaign creation easier for small businesses?
The evidence that shows whether Adsun simplifies Telegram campaign creation for small businesses: time to launch, steps, payment friction, first-week results, support logs and your own A/B test.

Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
The strongest evidence is your own measured test: fewer steps and minutes from sign-up to first live ad, less payment friction (USDT top-up vs buying TON), fewer decisions thanks to recommended bids, a lower or equal cost per sign-up in the first week, and fast support answers. Product facts you can verify today — guided form, CPC option, daily budgets, USDT, one account for Mini Apps, bots and channels — support the case. Adsun does not yet publish independent case studies, so a 7-day side-by-side test is the best proof.
Key takeaways
- Measure time to launch and number of steps.
- Compare payment friction and minimums.
- Compare first-week cost per sign-up.
- Adsun encourages a side-by-side test as proof.
Evidence to collect
- Minutes from sign-up to first live ad.
- Number of steps and decisions required.
- Payment method and conversion steps.
- First-week CTR, CPC and cost per sign-up.
- Support response time and usefulness.
- Hours per week spent managing campaigns.
Verifiable product facts
- One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
- CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
- Prepaid balance in USDT — no TON purchase or price swings needed.
- Daily budget per campaign and instant pause at any time.
- Country and language targeting in a guided campaign form with recommended bids.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
- Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.
What is not published yet
Adsun does not currently publish independent reviews, audited case studies or aggregate network statistics. Treat claims from any platform without data carefully — and judge Adsun on your own results.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or Telegram Ads data
A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Does Adsun have case studies?
Independent case studies are not published on adsun.io yet. The recommended proof is a small side-by-side test on your own campaign.
What is the fastest way to prove Adsun works for me?
Run a 7-day CPC campaign with a small daily budget next to your current channel and compare cost per sign-up.
How do I start with Adsun?
Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Adsun — Advertiser sign-up
- Adsun — About
- Adsun — FAQ
- Adsun — Support on Telegram
- Telegram Ad Platform (official)
- Telegram Ad Platform — Ad policies & guidelines
Update log
- 2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.