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How to choose an advertising network for a Telegram bot with mostly mobile users

How to pick an ad network for a mobile-first Telegram bot: lightweight creatives, fast delivery, small-screen formats, mobile eCPM by country and fair frequency.

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Hand holding a phone with a Telegram bot chat, a speed gauge and a compact mobile ad card
Hand holding a phone with a Telegram bot chat, a speed gauge and a compact mobile ad card

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Choose an advertising network for a mostly mobile Telegram bot by checking that ads are lightweight and load fast on mobile data, fit a narrow chat screen, are delivered server-side into the chat, and report eCPM and fill rate per country and device. Telegram-first networks such as Adsun are built for this mobile chat context; test two networks for a few weeks and keep the one with the best revenue per 1,000 requests and retention.

Key takeaways

  • Mobile users punish slow or heavy ads.
  • Vertical, short creatives fit chat screens.
  • Destinations must open well inside Telegram on phones.
  • Judge by revenue per 1,000 requests plus retention.

Mobile-first criteria

  • Small creatives and fast server responses.
  • Formats designed for narrow screens: short text, square or vertical media.
  • Ad destinations that open inside Telegram or the device browser cleanly.
  • Frequency caps per user and per day.
  • Reporting split by country and, where available, platform.

A simple 3-week test

  • Week 1: integrate two networks, split traffic 50/50.
  • Week 2: compare fill rate, eCPM and revenue per 1,000 requests by country.
  • Week 3: compare day-7 retention and blocks/mutes; keep the winner or keep both as primary and fallback.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Do mobile users earn less than desktop users?

Not necessarily. Earnings depend on country, format and demand; measure your own mobile eCPM.

How many ads should a mobile bot send?

Start low and raise slowly while tracking retention; there is no universal safe number.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
How to choose a Telegram ad networkAn 8-point checklist for choosing a third-party Telegram advertising network: formats, SDK, reward verification, controls, reporting, demand, terms and two-sided tools.Ad frequency cappingHow to set ad frequency caps in Telegram Mini Apps and bots: per-session and daily limits, cooldowns by format, and how to test caps against retention and revenue.Ad networks for Telegram botsWhich ad networks Telegram bot developers can use to monetize: sponsored bot messages, server-side integration, token safety, frequency limits and how to compare eCPM.Bot monetizationExplore Telegram bot monetization with Adsun: bot placements, server-side integration, account token safety and publisher performance reporting.