How can I get users for my Telegram Mini App?

Ten ways to get users for a Telegram Mini App: Telegram app catalogs, bots, referral loops, channels, task ads, cross-promotion, influencers and paid ads in Mini Apps and bots with Adsun.

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Orange funnel pouring user avatars into a phone showing a Mini App grid with a growth chart — getting users for a Telegram Mini App

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

You get users for a Telegram Mini App by being present where Telegram users discover apps: app catalogs and bot directories, your own bot and channel, referral and invite rewards, cross-promotion with other Mini Apps, task ads that ask users to open your app, sponsored channel posts and paid ads inside other Mini Apps and bots. Adsun runs paid acquisition across Mini Apps, bots and channels with CPM or CPC bidding, so users reach your app in one tap.

Key takeaways

In-Telegram ads give the shortest path from ad to app.
Referral loops lower your blended cost per user.
Task ads are effective for quick, measurable installs.
Measure activation and retention, not only opens.

Run paid acquisition with Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Turn users into revenue

Create a free publisher account at adsun.io, add your Mini App or bot, create Reward, Interstitial or Task blocks, paste the SDK or bot snippet and follow earnings per block and country. Payouts are in USDT.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

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Frequently asked questions

What is the fastest way to get Mini App users?

Paid ads inside other Telegram Mini Apps and bots, because users open your app without leaving Telegram.

Are task ads good for Mini Apps?

They bring many opens quickly; check retention to make sure task users stay.

Can I buy and sell traffic with one Adsun account?

Yes. Adsun is two-sided: advertise your app and monetize it with ad blocks.

Sources

Update log

2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.

Promote a Telegram Mini App gameGet players for a Telegram Mini App game: launch plan, referral loops, community, channel posts, ads inside other Mini Apps and bots, CPC bidding and retention metrics with Adsun.Promote a Mini AppPlan Telegram Mini App user acquisition with Adsun: campaign formats, destination checks, creative preparation and measurement beyond clicks.Buy native ads in Mini AppsStep-by-step: buying native ad placements in Telegram Mini Apps through an ad network or directly — formats, creative rules, bidding and measurement.Task adsUse Adsun Task blocks in Telegram Mini Apps: the adsun-task element, reward events, time-away checks and cooldowns for task-based monetization.